beauty industry
Fragrance Brands Are Doubling Down on Innovative Formats — Again
The fragrance craze is entering jelly balm territory.
Ulta Beauty Is Getting In on Sports With Own Athlete Roster
The retailer has teamed with six women athletes across sports and ages for an inaugural athlete collective.
TikTok Shop’s Ajay Salpekar: ‘We’re Just Scratching the Surface’
The platform's general manager of beauty joined the WWD Beauty of Tomorrow podcast to talk growth, K-beauty…
Interparfums SA Brings Solférino Paris to the U.S.
First launched last July, the brand offers Interparfums a line to the fast-growing niche fragrance consumer.
DTC Traffic Is Still Growing in Beauty — It Just Depends Where
The top 10 beauty companies by direct-to-consumer traffic growth in 2025 indicate high interest in…
How Nutrafol Plans to Supercharge Its Men’s Business
The brand is introducing a hair growth supplement for men ages 50-plus as it looks to boost its minority— but…
Tree Hut’s Parent Company Is Launching a Gen Alpha Bath Brand
Called Splash, the line is part of Naterra's plan to diversify its business beyond Tree Hut's hero body…
How Claudia Sulewski’s Cyklar Is Reshaping the Modern Body Care Routine
The fast-growing brand has struck a chord with Gen Z and Millennials for its innovative formats. Next, it's…
Will Wellness Finally Find Its Groove at Beauty Retail?
Capitalizing on growing consumer demand for wellness has been a challenge for beauty retailers in recent…
The Top 10 Brands on Ulta.com in 2025
A look at which beauty brands dominated Ulta's online channel in 2025.
Indie Fragrance Sales Grew 46 Percent in 2025
Sales grew more than four times faster than those of conglomerate-owned fragrance brands.
AS Beauty Shuts Down Mally Beauty, CoverFX
It acquired the brands in 2021 and 2022, respectively, aiming to reinvigorate the businesses.
How Erin Parsons Became the Internet’s Favorite Beauty Historian
On the WWD Beauty of Tomorrow podcast, the celebrity-makeup-artist-turned-historian shares her journey…
The Top 10 Beauty Products by Online Sephora Sales in 2025
A look at which products dominated Sephora's online channel in 2025.
Beauty Veteran Cara Robinson Joins Dwayne Johnson’s Seven Bucks Companies
Robinson was previously president of beauty and well-being at Unilever North America.