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Bally Unveils New Store Concept in Milan

Part of a retail expansion strategy, the Milan store on Via Montenapoleone will serve as a blueprint for…

EXCLUSIVE: Mario Grauso Assumes Bally Leadership, Ennio Fontana Exits Swiss Brand

Grauso joined Bally's owner, investment firm Regent, in April 2025 as operating partner of its fashion and…

Bally Men’s Fall 2026: Mountain High

The Swiss heritage brand leaned into its legacy of outfitting climbers, hikers and skiers.

Bally Expected to Stay the Course With Design Team

The Swiss brand did not stage a menswear show in Milan but unveiled a capsule inspired by an archival tennis…

EXCLUSIVE: New Bally ‘Heritage’ Campaign Puts Focus on Shoes

Garrett Neff, Gabriel Aubry and James Turlington front the images wearing nothing but Bally's footwear — and…

Mario Grauso Has Joined the Investment Firm That Owns Bally and Club Monaco

The former president of Holt Renfrew and Vera Wang is Regent's operating partner of its fashion and luxury…

What Does Simone Bellotti Bring to Jil Sander?

WWD first reported in January that Simone Bellotti was considered a successor to Luke and Lucie Meier, who…

Bally Fall 2025: Performance as Self Expression

Simone Bellotti has conceived a precise, successful silhouette for the brand, which was further cemented with…

Simone Bellotti Said to Be Exiting Bally Amid Brand Changes

According to sources, Bellotti could potentially be on his way to Jil Sander.

Bally Launches Winter Capsule Collection

The capsule is presented with a communication campaign photographed at the Kunstmuseum in Basel, Switzerland…

Bally CEO Nicolas Girotto Exits Brand

Market sources in Milan say that Ennio Fontana, a former Roberto Cavalli and Dsquared2 general manager, is to…

Bally’s Simone Bellotti Cements Aesthetic, Evolves Brand’s ‘Swissness’ for Spring 2025

The designer this season continued to add a whimsical edge to his rigorous designs, as well as a romantic…

EXCLUSIVE: JAB Sells Bally to Regent Affiliate

The owner of the Club Monaco and Escada brands is taking over the Swiss women's and men's apparel and…

EXCLUSIVE: Adrien Brody Collection for Bally Unveiled

The lineup was inspired by a lifetime of travels around the world for the Academy Award-winning actor and…

Sophie, Duchess of Edinburgh Pairs Military-inspired Jacket With Midi Skirt for Farm Visit

The British royal visited the Yeo Valley Farm on Wednesday.