back-to-school shopping
Levi’s Plugs Into Digital Tools for Back-to-School
Ahead of the fall denim season, Levi's introduced a trio of digital tools to enhance consumers' online…
Genesco CEO: ‘Comfort Became the Fashion Choice of the Pandemic’
And "Journeys' fashion athletic assortment fits the bill," CEO Mimi Vaughn said of the company's teen-focused…
How Rue21 Crafts ‘Fashion-Right’ Assortment Ahead of Back-to-School
The specialty apparel retailer has opened three new stores and has made face masks and plus-size clothing a…
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Versatile Denim Emerges as a Go-To for Students and Flex Workers
Denim appears to be emerging as the "old reliable" to get students, workers, and parents through this period…
What School Opening Delays Mean to Denim Brands’ Back-to-School Season
Denim brands and researchers weigh in on what school opening delays mean for denim's back-to-school season.
Back-to-School Spending to See Increases This Year–Just Not in Apparel
Back-to-school spending won't be the typical boon for apparel businesses this year.
Reopening Retailers Are Clearing the Inventory Deck for Back-to-School, Holiday: Week Ahead
As retailers reopen more doors, they're cleaning up inventory to prepare for newness in the back-to-school…
Denim Retailers Upbeat About Demand for Back-to-School Jeans
Executives at Gap and American Eagle point to comfort, convenience and brand identity as likely drivers of…
Athleisure and Embellishment Make the Grade for Back-to-School Denim
Denim is a traditional back-to-school purchase, but each season brings with it new children's trends…
Hibbett Sports: Too Early to ‘Dissect’ Trade War’s Impact
A strong second-quarter boosted the retailer's share price in early trading—but tariff-fueled market tremors…
Denim Reads: The Rise of Nonbinary Fashion and the Transformation From Influencer to Designer
New dialogues around nonbinary fashion and what it means to be a "designer" are changing the fashion…
Footwear Spending to Fall for K-12 Shoppers as College Spend Rises
Back-to-school footwear spending is set to fall for K-12 shoppers for the first time since 2015 despite…
Amazon’s Grip on Online Shoppers’ Wallet Share Helps Prime Day Beats Other Holiday Sales
By the end of 2019, Amazon will officially own more than half of the e-commerce market in the U.S., with…
Back-to-School Spending Will Rise 9 Percent and Prime Day Is the Reason
Retailers are using Amazon's mid-summer Prime Day as the starting gun for their back-to-school promotions.
Families to Cut Back on Back-to-School Spending This Year
School-age kids won't be raking in quite as many crop tops, joggers or iGear this year—and retailers won't be…