Australian Wool Innovation
Woolmark Scores Government Grant to Kickstart Insetting Initiative
The program will develop and trial an insetting framework to reduce the textile supply chain's emissions by…
Woolmark Stitches Together ‘Nature-Positive’ Wool Roadmap
Woolmark+ presents a roadmap of initiatives devised to help woolgrowers and their value chain partners…
2023 International Woolmark Prize Finalists Are Here
Each 2023 finalist will receive an initial $60,000 Australian dollars ($39,559) for the development of a…
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Sportscraft Teams with Woolmark Co. on Australian Merino Wool Collection
As a long-standing Woolmark licensee, Sportscraft's deep association with Australian wool is reflected in its…
AWI’s China Merino Wool Marketing Campaign Bears Fruit
Purchase intention for Merino wool significantly increased and the consumers who had higher intention grew…
Feel Merino Campaign Relaunches in North America With Amazon
The campaign aims to increase North American consumer awareness of merino wool as a soft, natural fiber for…
Australian Wool Sees Transatlantic Retail Rebound Ahead
AWI CEO Stuart McCullough said there's growing optimism from retailers in the U.K. and U.S. that vaccinations…
Thank the Weather: Australian Wool Production Forecast Upgraded
Western and South Australia, and Queensland have reaped the benefit of recent widespread rainfall that has…
Wool Market Looks to Improve in 2021, But Challenges Remain
AWI CEO Stuart McCullough told the meeting that demand for Australian wool overwhelmingly came from one place…
Meet the 2021 International Woolmark Prize Finalists
The finalists showed a commitment to product excellence, innovation, supply-chain transparency…
‘Merino Sisters’ Seek to Elevate Australia’s Most Popular Wool
"For beef, there's Kobe beef...for sparkling wine, there's Champagne," W+K Shanghai's Tree Chan said of the…
Study: Machine-Washable Wool Breaks Down Faster in Oceans Than Untreated Wool
Microfibers that slough off machine washable wool biodegrade three times faster in marine environments than…
AWI Funding New Tech to Elevate Wool Production and Quality
The technology would allow wool growers to improve the quantity and quality of the wool from their sheep…
Wool Fights Market Challenges and Touts Fitness for Fashion
The wool industry is combating the COVID-19 outbreak and a troubling cyberattack, but the fiber continues to…
Shuffle Board: CEOs Named at Asics EMEA and Tiger of Sweden, CMO Appointed at JustFab
Carsten Unbehaun succeeded Alistair Cameron as CEO of Asics EMEA, while Swedish fashion firm Tiger of Sweden…