athletic brands
What Fashion Brands Can Learn From Nike’s Product Innovation Mistakes
Where the sportswear giant went wrong and how other brands can avoid making the same missteps.
China’s Anta Touts Sportswear and Sneaker Design Competition
Beating Nike at its own game in China, homegrown Anta is looking to wield its growing influence in sports.
Here’s Why Suppliers Will Face Their Biggest Headwinds in the Second Half of 2020
Canceled or reduced orders, and uncertainty over consumer demand post-COVID-19, are some headwinds suppliers…
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Steven Rendle to Assume Helm at VF Corp.
Apparel conglomerate VF Corporation announced Wednesday it had appointed Steven Rendle as the company’s new…
How Asics is Trying to Lure <em>Younger Consumers</em> in New Campaign
Japanese athletic footwear brand Asics is challenging all athletes to “WANT IT MORE” in a new campaign aimed…
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