athleisure
Bandier Becomes the Latest Brand to Flock to Amazon
A new survey says 42 percent more brands are selling on Amazon now than before the Covid-19 pandemic began…
Why an Activist Investor Group is Targeting Kohl’s
Four activist investors have banded together to agitate for change at Kohl's.
As L.L.Bean Adds Athleisure, Ultracor Dials Up Affordable Activewear Line
L.L.Bean says it's responding to consumers' "new routines," while Ultracor's lower-cost line, Cor, preserves…
These Are Some Top Consumer Shopping Trends for 2021
Casual apparel, shopping convenience and digital engagement are just a few of the trends marketers should…
8 Sporting Goods Trends to Watch in 2021
Many of the trends likely to shape sporting goods in 2021 were already emerging pre-Covid and have simply…
Jeans Are a Mainstay in Women’s Pre-Fall 2021 Collections
Jeans are emerging as a key piece to help consumers transition out of pandemic sweats and back into fashion.
Guess Cuts Style Count by 38%
CEO Carlos Alberini shared the denim company's goals for growth.
JCPenney’s the Latest Retailer to Hang its Hat on Activewear
Quarantined consumers want stretchy, comfortable clothing for working out and staying in on the couch. JCP's…
Here’s When Lululemon Will Debut a Shoe
The athletic apparel retailer is getting ready to break into a brand-new category.
Performance Swimwear Brand Arena Taps Isko Fabrics for Retro Athleisure Collection
Isko brings an athleisure look and feel to Italian swimwear brand Arena's new Icons collection.
Bankrupt JCP Bets on New Athleisure Brand
The brand, "a solution that reaches beyond the activewear category," the retailer said, includes cardigans…
PacSun Rides Athleisure Wave With Active Category Launch
Two years in the making, PacSun Active arrives in the market as demand for athleisure outpaces much of the…
Adidas and Beyoncé’s Ivy Park Drop Second Athleisure Capsule
After dropping their first collab in January, Adidas and Beyoncé's Ivy Park have returned with another…
Madewell Launches First-Ever Loungewear Collection
Centered on versatile basics, Madewell's new Make Weekends Longer collection delivers comfort with a…
Can Kohl’s Private-Label Athleisure Launch Take Activewear to 30% of Sales?
The department store chain wants to make active apparel a much bigger portion of its business.