American Eagle
AEO Will Recycle 70% of Water Used in Denim Laundries by 2025
The company surpassed its water recycling and conservation goals faster than anticipated.
American Eagle Highlights BTS Denim in NYC
The brand's OMJeans event will include a shoppable installation on the High Line.
American Eagle Reports Positive Denim Comp Trends
The Aerie owner enters Q3 with positive back-to-school momentum.
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American Eagle Taps Maddie and Kenzie Ziegler for a ’90s Denim Capsule
The sisters also star in a social media campaign for the back-to-school line.
American Eagle’s New Collection Combines Shopping with Entertainment
The retailer launched a unique back-to-school partnership with Amazon's Prime Video.
American Eagle Promotes New ThredUp Resale Shop with Snapchat Activation
AEO's new RE/AE resale shop offers secondhand and exclusive vintage American Eagle clothing through ThredUp's…
American Eagle Releases First Beauty Collab with E.L.F.
The teen retailer joins the "washed denim" makeup trend.
American Eagle CEO Says Company ‘Plays by the Rules’
American Eagle's sales on a three-year stacked basis were up 16% versus 2019 as the retailer continues to…
Brands Need ‘Bedrock of Data’ When ‘Challenges Keep Changing’
Nate Fleming of Bamboo Rose discussed why brands and retailers need solid data to maintain agility in light…
Retailers Like Target Drop Fresh Fashion for Fall
Kohl's added a new private label and HSN tapped a "Mean Girls" star while American Eagle is re-entering Japan…
American Eagle ESG Report Details Water Savings
The owner of American Eagle and Aerie outlined sustainability progress and prospects in its inaugural ESG…
American Eagle Embraces Music and Metaverse for Back-To-School Promo
American Eagle returns to what it knows best with a back-to-school campaign that spans TikTok and the…
Why This Exec Calls ESG the ‘Financialization of Sustainability’
The business of ESG looks a lot like sustainability, but maybe call it 3.0.
American Eagle Exec Talks ‘Home Run’ Supply Chain Strategy
AEO chief supply chain officer Shekar Natarajan, who masterminded the firm's logistics deals, discusses the…
Spring Campaigns Tap Multi-Hyphenate Influencers to Inspire Activism
American Eagle and Gap tapped diverse casts of influencers to showcase their spring collections while…