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American Dream

American Dream Shopping Center Temporarily Evacuated

New Jersey State Police officers and local authorities investigated a suspicious Tesla in the parking deck.

Watches of Switzerland Opens Multibrand Showroom at American Dream


The new location will be anchored with dedicated Rolex and Cartier boutiques, marking Watches of…

Prada Taps Enhypen, New Dior Documentary, Malone Souliers Names Creative Directors

Prada named the K-pop group ambassadors, a film documents Dior's Mumbai show, Malone Souliers named two…

Brian Duffy on Watches of Switzerland Coming to One Vanderbilt, and JFC Honor

Aiming for an end-of-year opening at the new Midtown landmark, Duffy is betting on the "phenomenal" foot…

Dreaming Up a Department Store for Less Skin-revealing Clothes

The ADdress, opening soon at the American Dream complex in New Jersey, will sell modest clothing for Muslims…

American Dream, Post-COVID-19, Capturing Crowds

CEO Don Ghermezian says Balenciaga, Gucci and Canada Goose are among the stores opening soon, that the mega…

Rebirthing Babies ‘R’ Us in the U.S.

The first U.S. location will open this summer at the American Dream retail and entertainment center in East…

Fragrance Comes to American Dream Shopping Complex

The New Jersey retail and entertainment complex continues to fill space with new tenants.

Live Nation Staging Concerts and Events at American Dream

The partnership could bring many more visitors to the mega retail and entertainment complex which has had its…

American Dream Preps Its Latest Attraction

American Dream's Dream Wheel makes a slow rotation affording great views of the Manhattan skyline.

Toys ‘R’ Us Coming to American Dream

It's a big step forward for a popular brand that's had its share of ups and downs but is making a comeback.

Saks Fifth Avenue Returns to the Garden State

The interior design, merchandise mix and the mood reflect the Manhattan flagship.

Luxury at American Dream Gets Real

The mega retail and entertainment complex debuts its luxury wing, called The Avenue, with a preliminary round…

American Dream Has A Gentle Monster

The South Korean eyewear brand has only 22 stores operating in different countries.

At Last, American Dream’s Luxury Wing Set to Open

More than 20 stores are debuting Sept. 17 in the megamall's 300,000-square-foot luxury wing though more will…