Air Jordan
Jayson Tatum Tapped as Coach’s Latest Global Ambassador
The brand's latest iteration of its "Courage to Be Real" campaign series counts as Tatum's first for the…
Afterpay Partners Up With HBX for the Return of Dropshop
The buy now, pay later company announces its holiday partnership with HBX for Jordan sneaker enthusiasts.
25 Most Expensive Air Jordan Sneakers Ever Sold
Game-worn and autographed Air Jordan 1 "Chicago" pairs dominate the list.
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J Balvin Returns to His Hometown in BTS Images of New Air Jordan Commercial
The "Mi Gente" singer is the first-ever Latinx artist to partner with the legacy brand.
Viola Davis Talks ‘Air’ in Red Dress on ‘Jimmy Kimmel Live!’ With Husband Julius Tennon
The married couple appeared on the show to talk about their portrayal as Michael Jordan's parents in the…
Jason Markk and Amazon Studios to Throw Multicity ‘Fresh Air’ Sneaker Cleaning Activation Series for Michael Jordan-inspired ‘Air’ Movie
The free multicity event will be held on April 2.
Sotheby’s to Sell Michael Jordan’s Iconic Championship Air Jordan Sneakers
It will show six iconic Nike Air Jordan sneakers Michael Jordan wore during the six championship games the…
Sotheby’s to Auction Rare The Notorious B.I.G. Air Jordans
The auction house is selling 23 pairs of the unreleased Christopher Wallace Air Jordan 13 that was first…
Jordan Brand Debuts New Retail Concept ‘World of Flight’
"A tribute to basketball culture and a shrine to the game," the format was unveiled with the opening of the…
Women’s Sneaker Culture Explored in New Book
"She Kicks" spotlights trailblazing female designers, executives, athletes, entrepreneurs and influencers…
Nike Dunks, Air Jordans Among Top-traded Sneakers During Cyber Weekend
A new report from StockX details out the most popular purchases over the holiday weekend.
Air Jordan, Yeezy and Nike Dunks Dominate, But This Brand Is Breaking Through
Goat's first in-house data report reveals unlikely top sellers and key insights shaping the fashion industry.
The History of the Air Jordan 7 & Everything You Need to Know
Nike designer, and Jordan signature series lead, Tinker Hatfield approached Jordan's seventh sneaker in the…
Christie’s ‘Six Rings’ Auction Kicks Off Sneakers, Streetwear Vertical
The auction house sold through the lots, marking the official start of their sneakers and streetwear…
Michael Jordan’s Legacy Still Fuels Jordan Brand Growth
The brand known for its Air Jordan 1 sneakers posted sales of nearly $5 billion in fiscal 2021.