Advertising
Google/Alphabet’s Q3 2017 Revenue Topped $27B
Google performed for its parent company, driving ad sales and growth for 15 quarters in a row.
Wal-Mart, Target Earn Top Spots in ABX Advertising Rankings for September
Wal-Mart, Target and Kohl's took the top spots in ad effectiveness for September.
Fusalp Unveils First Ad Campaign
The recently revived French skiwear brand also has a number of winter pop-up initiatives in the works.
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Abercrombie’s 2017 Campaign Includes First Commercial in Over 10 Years
The campaign is integrated across multiple platforms and includes experiential events to connect with the…
Everyday Influencers Key to Winning Today’s Consumers
It's not just Kim and Kanye influencing consumers' shopping preferences — here's how one digital marketing…
EXCLUSIVE: Boucheron Marks Brand Makeover With New Ads
The Place Vendôme jeweler seeks to gain ground with younger generations through a more contemporary look.
Walmart, Target Garner Top Spots in ABX Advertising Rankings for August
Top scorers in ad effectiveness included Walmart, Target, Kohl's and CVS Crest.
Amazon Expands N.Y. Footprint With Ad Office
The e-commerce giant signed a lease for 360,000-square-foot office in the Far West Side.
Italia Independent Unveils Fall Ads
The campaign, named "Disrupt the Future," features black-and-white images.
Julia Roberts Attends Calzedonia Fashion Show in Verona
The Academy Award winner shared beauty tips and her upcoming work agenda before unveiling her third ad…
Giorgio Armani Unveils ‘Frames of Life’ Fall Ad Campaign
Named "Stop and See," the short movie is directed by emerging talents Pepe Avila del Pino and Kirsten Tan.
Optimizing Online Shopping Experiences Requires Context, Strategic Thinking
Tony Zito of Rakuten Marketing shares his insights on methods for streamlining online shopping experiences.
J.C. Penney, Lowe’s Take Top Spots in ABX Advertising Rankings for July
J.C. Penney scores high with its digital "Back-to-School" campaign.
Vince Mixes Clothing and Emotions in Fall Campaign
The multimedia campaign will encompass print, video, digital and outdoor components.
Zac Efron Teams With Columbia Sportswear’s Gert Boyle for Campaign
Zac Efron is 64 years younger than Gert Boyle, but the pair share a starring role in Columbia Sportswear's…