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Wal-Mart, Home Depot and Walgreen Garner Top Spots in Ad Effectiveness
The ABX Advertising Benchmark Index report found fewer ads by major retailers in February compared to January.
Kohl’s, Wal-Mart and J.C. Penney Top List of Ad Effectiveness for December
Major U.S. retailers ran 681 new ads during the peak month of the holiday shopping season.
The Next Generation Steps Into the Spotlight for Wet ’n’ Wild Campaign
Ireland Baldwin, Corinne Foxx and Alessandra Garcia star in the beauty brand's advertisements breaking in…
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Wal-Mart, Amazon Score Highest in Ad Effectiveness for August
The ABX Advertising Benchmark Index uses a consumer panel and includes 14 variables.
Social Media Influencers Star in Boohoo #WeAreUs Campaign
Lion Babe musicians Jillian Hervey and Lucas Goodman join campaign lineup.
MikMak Expands Infomercials for Millennials
The mobile video-shopping app utilizes 30-second videos to sell $100-or-less products.
Nadine Leopold: Botkier New York’s New ‘It’ Girl
Nadine Leopold is Botkier New York's Fall campaign star, following Bella Hadid, who was featured in the…
Pringle of Scotland Releases Albert Watson Campaign for Fall
Watson worked with models including Stella Tennant and Luke Treadaway.