Adidas
Adidas was founded on August 18, 1949, by Adolf “Adi” Dassler following his legendary split with brother Rudolf “Rudi” Dassler. Together they ran a pioneering footwear company for nearly 30 years before parting ways following World War II. Their breakup is one of the most legendary stories in athletics — and created one of its biggest rivalries. Rudolf went on to found Puma. Both companies remain based in the Dasslers’ hometown of Herzogenaurach.
Adidas is now a multinational giant providing cutting edge athletic wear and fashion and lifestyle products in every major market across the globe. Since its inception, football/soccer has been a core focus, resulting in one of its most enduring hit shoes, the Samba. Originally designed by Adolf in 1949 for football players to wear on icy fields, the Samba has grown into an icon worn by generations of fans. Another core item in its Classics collection is the Stan Smith, which traces its origins to the tennis court in 1965. After facing a financial crisis in the early 1990s, Adidas transformed into a marketing-driven company under then-CEO Robert Louis-Dreyfus. The strategy was a winner. Adidas went public in 1995 and over the years has cemented its place in the culture through partnerships with athletes such as Lionel Messi, David Beckham and James Harden, as well as musicians, models, actors and fashion designers, including the highly controversial Kanye West.
Adidas
Adidas Sees Double-Digit Growth in Q4, Record Sales in 2025 Despite ‘External Turbulence’
Preliminary number show revenues reached 6.08 billion euros in Q4, up from 5.97 billion euros the same time…
Adidas Y-3 Is Dropping Super Aggressive and Realistic ‘Beast’ Soccer Shoes
The shoes are returning 20 years after the boots dropped for the World Cup.
The Best Sneakers Releasing in February
Including the Air Jordan 6 "Salesman" and Adidas' Pharrell Jellyfish lookalike Adistar XLG 2.0
Foot Locker Is Releasing These New Air Jordans Early at NBA All-Star Weekend
Along with more high-profile drops, athlete appearances and basketball activations.
Willy Chavarria’s New Adidas Megaride AG Finally Has a Release Date
The sneaker first appeared on the designer's spring/summer 2026 runway show in Paris last June.
Adidas and Edison Chen Celebrate Lunar New Year With Superstar Dress Shoe and Qi Flow Sneaker
The latest collection from the duo aims to celebrate Chinese cultural heritage and the Year of the Horse.
A Big Reveal: Willy Chavarria Debuts First In-House Shoe Collection at Paris Fashion Week
In an interview, the designer also gave a glimpse at his fourth collection with Adidas.
Willy Chavarria Fall 2026: Willy’s World
The designer pulled out the stops with an all-singing, all-dancing show for 2,000 guests.
Pharrell and Adidas Are Introducing a $1,000 Running Shoe Concept
The Humanrace x Adidas Evolution Pro is based on the $500 Evo Pro 1.
Adidas’ Top-selling Running Shoe Gets a Collaboration Inspired by Mexico City
Hermanos Koumori takes on the Evo SL.
The Most Important Sneaker Releases to Watch in 2026
From highly anticipated reissues to debut signature shoes for NBA and WNBA superstars.
The Shoes That Defined 2016: Rihanna’s Fenty Puma Creeper, the Sock Shoe and More Nostalgic Styles
The "2026 is the new 2016" moment has old campaign images and outfit posts resurfacing — along with the shoes…
Represent Taps Ex-Yeezy Adidas Executive Jim Anfuso to Lead North America
As president of North America, he will oversee all aspects of the British men's fashion brand's operation in…
Adidas Gears Up for the World Cup With Gazelles Inspired by Three National Teams
Mexico, Argentina and Colombia get their own "Bringback" colorways rooted in classic kit cues.
Adidas Is Bringing Back Derrick Rose’s First Sneaker in Chicago Only for His Jersey Retirement
The Adizero Rose 1 originally released in 2010.