Adidas
Adidas was founded on August 18, 1949, by Adolf “Adi” Dassler following his legendary split with brother Rudolf “Rudi” Dassler. Together they ran a pioneering footwear company for nearly 30 years before parting ways following World War II. Their breakup is one of the most legendary stories in athletics — and created one of its biggest rivalries. Rudolf went on to found Puma. Both companies remain based in the Dasslers’ hometown of Herzogenaurach.
Adidas is now a multinational giant providing cutting edge athletic wear and fashion and lifestyle products in every major market across the globe. Since its inception, football/soccer has been a core focus, resulting in one of its most enduring hit shoes, the Samba. Originally designed by Adolf in 1949 for football players to wear on icy fields, the Samba has grown into an icon worn by generations of fans. Another core item in its Classics collection is the Stan Smith, which traces its origins to the tennis court in 1965. After facing a financial crisis in the early 1990s, Adidas transformed into a marketing-driven company under then-CEO Robert Louis-Dreyfus. The strategy was a winner. Adidas went public in 1995 and over the years has cemented its place in the culture through partnerships with athletes such as Lionel Messi, David Beckham and James Harden, as well as musicians, models, actors and fashion designers, including the highly controversial Kanye West.
Adidas
Europe’s Stock Markets Uneven in Midmorning Trading
Retail, luxury stocks seesaw along with markets.
Better Cotton Initiative Says it’s on Track to Transform the Market
2015 was a big year for BCI.
Covestro Teams With Adidas on Next Gen Soccer Ball
The improved ball control and stable flight characteristics of the Beau Jeu, but also its water resistance…
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Adidas Sells U.S. Sports Clothing Business Mitchell & Ness
Terms of the deal were not disclosed.
<em>Sneaker Shopping</em>: Spring ’16 Adidas by Raf Simons
Designer Raf Simons has once again put his playful spin on Adidas classics for the Adidas by Raf Simons line…
Adidas Originals Relaunches the Gazelle
The Nineties-era reissue follows the footsteps of the Stan Smith and Superstar.
Adidas Speedfactory to Begin Large-Scale Production in 2017
The German sporting goods firm plans to reveal the first pairs of high-performance footwear from the pilot…
Barclays Highlights Competition, Destocking as Big Issues Facing Luxury Players
British bank said eyewear remains its favorite area.
European Stock Markets Mixed
Retail and luxury stocks were also uneven during midmorning trading on Monday.
Europe’s Stock Markets Uneven in Midmorning Trading
Retail, luxury stocks mostly down.
European Stock Markets Edge Down in Midmorning Trading
Retail, luxury stocks were in retreat, with a few exceptions, including Salvatore Ferragamo and Yoox…
Fashion Crowd Turns Out for Copenhagen Exhibit
Nadja Swarovski, Amber Valletta and Renzo Rosso are among industry figures in Denmark for a sustainability…
Adidas Ups Guidance After Parting Ways With Chelsea
The German sporting goods firm says its second-quarter profit will be lifted by a payment from Chelsea…
Adidas Sets Online Business Lifestyle Magazine
The new site, GamePlan-A.com, exalts a "sports-inspired" business lifestyle.
<b>Adidas Originals</b> Debuts New Pigskin Samoa
Pigskin is in. Adidas Originals has revealed a new update to its famous Samoa silhouette, drawing inspiration…