adaptive apparel
The Agency by AGI Denim Elevates Adaptive Denim
The creative service studio partnered with disability fashion stylist Stephanie Thomas.
NYDJ Launches Wheelchair-Fit Jeans on QVC’s Adaptive Apparel Storefront
NYDJ introduced a new pair of jeans adapted for and targeted at women who use wheelchairs, in partnership…
Research Shows Adaptive Apparel Market Underserved at Retail
A new study shows that there's not enough adaptive apparel out there to meet market needs.
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Brooks Brothers Launches First Adaptive Style with MagnaReady
The heritage brand has teamed with magnetic clothing maker MagnaReady on a shirt designed for wearers with…
Victoria’s Secret and Maidenform Target New Audiences
The former now has products for people with disabilities while the latter speaks to a "young-minded" consumer.
QVC’s Denim & Co. Brand Introduces Adaptive Apparel
The line is an extension of the Denim & Co. private label.
Selma Blair Helps QVC Reach Customers with Disabilities
The home shopping giant is making a bigger push with accessible products and adaptive fashion.
Kohl’s Unveils Adaptive Apparel for Adults
The retailer is expanding its adaptive assortment beyond children via three of its private brands and with a…
‘We See You, We Hear You’: Inclusion Now a ‘Competitive’ Priority, Research Shows
"Inclusivity is no longer a secondary consideration," according to Coresight Research senior analyst Erin…
Denim Brands Address the Need for Adaptive Jeans
From Tommy Hilfiger to Trinidad3, denim brands are learning how to design for the underserved adaptive…
JCPenney Takes Heritage Route for New Men’s Denim Brand
Durable, sturdy, and timeless are how JCPenney describes its latest private-label brand Mutual Weave.
AGI Denim’s Initiatives Accommodate Differently Abled Individuals
AGI launched two initiatives for those with disabilities, including braille-embroidered garments and sign…
Target Offers Sneak Peek of Lego-Themed Holiday Fashion
The size-inclusive Lego Collection x Target will offer 300 items, including "brick-inspired" hoodies and…
Let the Back-to-School Wars Begin
From JCPenney's inclusive new launch to Walmart bringing in a tween-fave brand, back-to-school players are…
Intimately’s Making Adaptive Undergarments for 600-Million-Strong Market: On Brand
The challenges inherent to creating adaptive apparel are real and complex, according to Emma Butler, founder…