Latest in Intimates
Madewell Gets Behind Bralettes
The brand is introducing a line of intimate apparel.
French Corsetry Labels Pull Out the Stops at SIL
Buyers praised the renewed creativity at the Salon International de la Lingerie and Interfilière shows as…
Dsquared2, ISA SpA Renew Licensing Agreement
The partnership has been extended through 2019.
WWD Recommends
Victoria’s Secret Adopts Policy on Controversial Wood-Based Fabrics
L Brands, parent of Victoria's Secret, joins a growing list of fashion companies looking to address…
Yandy.com Names Thom Brodeur Chief Executive Officer
Brodeur is an e-commerce veteran whose worked at companies including GoDaddy, Marketwired and Maria Shireen.
Third Generation Takes Simone Pérèle Into the Future
The veteran French lingerie brand, winner of SIL's Designer of the Year award for 2017, will introduce a new…
Intimates E-tailer Brayola Looks to Triple Sales in 2017
The online company, which sells bras and underwear, recently launched a separate boutique on its shop aimed…
Former Marc by Marc Jacobs Executive Launches Intimate Apparel Brand Uwila Warrior
Natalia Martorell, who served as senior vice president of merchandising at Marc by Marc Jacobs, has teamed…
Model Iskra Lawrence Signs Exclusive With Aerie for Swim and Intimate Apparel
Lawrence, who has modeled as an Aerie Real Role Model since 2014, is deepening her relationship with the…
Komar Launches First TV Commercial for Cuddl Duds
The sleep and intimate apparel manufacturer is betting big on Cuddl Duds.
The Underfashion Club Reveals Honorees for the 2017 Femmy Awards
The nonprofit intimate apparel organization will recognize Aerie, Under Armour, Norman Collier, Cupid…
Sleepy Jones Introduces Men’s and Women’s Underwear
Andy Spade, who cofounded the loungewear line in 2013, believes underwear will be its largest category.
Pharrell Williams, Adidas Set ‘Human’ Project
A new apparel and sneaker line called Hu is meant to celebrate human diversity and break down color barriers.
Active Brands Fit Right In at Coterie
As the lines between apparel and athleticwear blur, Coterie's selection of activewear brands seems to fit…
Voormi Creates Farm-to-Shelf Craft Apparel
Voormi uses locally sourced wool for its waterproof merino products in its farm-to-shelf craft apparel.