After two years of searching, contemporary designer Trina Turk has finally found her New York home.
The designer plans to open her first store in Manhattan in November at 67 Gansevoort Street, the heart of the trendy Meatpacking District. The 2,500-square-foot space will be designed by artist and interior designer Jonathan Adler, who is lending his flair to fashion retail for the first time.
“I’ve always admired his work and love the design of the Parker Palm Springs hotel, which he did,” Turk said. “It’s very fun and modern. So I said I was just going to call him and see if we can work together on this store.”
Turk already owns two other stores, one in Palm Springs, Calif., which opened in 2002, and the other in Los Angeles, which made its debut in 2003. Known for her feminine printed dresses and sportswear pieces, Turk projects her annual wholesale volume will reach $30 million by the end of the year. The two existing stores bring in an additional $5 million each annually.
While the other stores represent her West Coast roots, Turk said she wanted the New York store to have a slightly different feeling.
“This store will be very white, with rough textures like the brick wall we painted white,” she explained. The design is modern but fused with vintage-inspired touches. “There is antique brass metal and raw silk, which we made into backdrops where the clothes will hang.”
Overall, Turk said the New York store will be more organic and earthy looking than her West Coast stores, which she said are more ladylike in design.
“Jonathan started his career as a potter, so there are custom tiles he designed for the store, which will be such a nice touch,” Turk said.
Turk added she always wanted a store in New York, but couldn’t find the right spot.
“I looked at several places downtown,” she said. “Coming from California, I just wasn’t used to this architecture. There are a lot of spaces that are long and narrow, which, as a shopper, I really don’t enjoy. I wanted a wide space that felt airy and light, not a bowling alley.”
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Turk said the new space is big and, because of a large skylight, has plenty of natural light. And the store is homey, with custom rugs and a working fireplace.
The store will house the entire women’s sportswear collection as well as the new swimwear line, which will be launched at retail in November. The shop also will sell the Trina Turk men’s wear line, made exclusively for the designer’s own boutiques. Turk will sell her own collection of vintage coats in the new store.
“I’ve always loved vintage coats and have so many of them,” she said. “The thing with L.A. is that I really never get to wear them, so they are perfect for New York.”