Latest in Activewear
Boss Unveils Capsule With Perfect Moment Ahead of Matterhorn Cervino Speed Opening Sponsorship
Key styles include softshell duvet jackets, ski pants and insulating all-in-ones.
Peloton Still Struggling, but Lululemon Apparel Is Bright Spot
The two companies created a partnership where Peloton will provide content and Lululemon will create…
Reebok Signs College Basketball Superstar Angel Reese
This is Reebok's first long-term name, image and likeness partnership.
Rhone to Launch Women’s Active and Lifestyle Collection
The menswear company will introduce a line of women's performance and athleisurewear next summer.
Greatness Wins to Launch Womenswear With Misty Copeland
The ballerina and entrepreneur is a founder of the sports brand with Untuckit's Chris Riccobono, Derek Jeter…
Khloé Kardashian Drops Second Line of Edits With Fabletics, Among Its ‘Highest-selling’ Collaborators
Another nine pieces are being released.
Puma Ambassadors Share Their Favorite Footwear Memories
WWD asked some of the brand's most famous athletes the question: What is your favorite memory of your first…
Dunning Unveils Uniforms for Solheim Cup’s U.S. Team
The biannual event pits the best women golfers in America against those from Europe.
Athleta’s New Chief Creative Officer Will Root the Brand in its Performance DNA
Julia Leach has only been on board for a few months, but already she is mapping out changes for the brand.
Elite Runner Kara Goucher Steps Out to Support Dystonia
She suffers from the neurological disorder and her shoe sponsor, Altra, is donating funds in her honor to…
Catching Up With Oséree
Cofounders Jannine Vinci and Isabella Cavallin of the ultra-cool Italian swim and lingerie brand Oséree chat…
Puma, Ciele Athletics Partner on Performance Collection
The design of the line is based on key Puma pieces from the past such as the tracksuit.
Ain’t No Mountain High Enough for Three Well-known Brands Elevating Their Marketing
Innovative marketing is no easy task, but Vuarnet, Fire + Ice and The North Face are inhaling some mountain…
Frankies Bikinis, Danielle Guizio Team Up
The brands debuted a collaborative Frankies Bikinis x Guizio collaboration of swimwear and cover-ups.
Nike Stages Electrifying Dance Performance in Paris
Attendees at "Goddess Awakened" included Simon Porte Jacquemus, Martine Rose, Yoon Ahn, Feng Chen Wang and…