Duke Street Emporium
55 Duke Street,Mayfair, W1K 5NR
theshopatbluebird.com/blog/duke-street-emporium
● Situated in Mayfair between Oxford and Mount Streets, the Jigsaw Group — the company behind retail label Jigsaw and The Shop at Bluebird in Chelsea — has created a multibrand concept shop on Duke Street. The 5,500-square–foot store is spread across two floors and carries a selection of men’s and women’s wear, beauty and lifestyle products. It’s stocked with a mix of Jigsaw and Bluebird labels alongside emerging names including Ostwald Helgason, Hentsch Man and Stutterheim, Katie Rowland and Maria Black. The store carries exclusive pieces from Maha Lozi and MSGM as well. Jigsaw will also launch its premium line A by Jigsaw, on Feb. 21 during London Fashion Week in a see-now-buy-now format. In addition, the shop offers a range of niche books, art and installations. Prices range from 39 pounds ($48) for a T-shirt to 2,395 pounds ($3,004) for a hand-embellished Alexander McQueen denim jacket. Alongside its retail offering, there is an in-store café run by Fernandez & Wells as well as mounted art installations created by local artists. It is used as a pop-up gallery for work by fashion illustrators including David Downton and Tanya Ling. These are part of the Fashion Illustrators Gallery collective curated by William Ling.
The Other Shop
3 Berwick Street, W1F 0DR
other-shop.com
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● The Other Shop, founded by Matthew Murphy and Kirk Beattie, recently relocated from Kingly Street to Berwick Street, near Machine A and streetwear brands Palace and Supreme. Located at 3 Berwick Street, the 1,100-square-foot multibrand store — spanning two floors — carries a range of heritage brands and independent designers. The company said that the move occurred when it realized it was the last retailer on the block, which was filled with pubs and restaurants. The new store location, which is nearly triple its former size, allows the company to devote more space to installations and collaborations. Bestsellers include Lemaire, Stephan Schneider, Other, Peter Jensen and Aries. Exclusives include Pop Trading Co., a streetwear brand from Amsterdam; Japanese label Still by Hand; Story MFG, a London-based unisex brand, and Fanmail, a New York-based ethical jersey brand. The store will also launch a collaborative project with Studio Nicholson women’s wear. Prices range from 6 pounds ($7.50) for glassware from Atlas Works to 495 pounds ($621) for Lemaire coats.
Nike Lab 1948
Arches 477-478 Bateman’s Row Shoreditch, EC2A 3HH
1948london.com
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● Nestled under the railway arches on Bateman Street in London’s Shoreditch is the Nike Lab 1948, a two-story concept store. Formerly the 1948 Nike store, the company relaunched the shop, which showcases the brand’s latest lineup of sneakers, athletic clothes and exclusive limited-edition releases. The shop utilizes display units designed with recyclable materials alongside an installation displaying the newest products. On the second level is the Bespoke iD studio, where shoppers can work with brand consultants by appointment on a customizable pair of Air Force 1 High, Air Force 1 Low or Air Max 1 in more than 400 materials. Collections launching this month include Nike Dunks from Riccardo Tisci and Comme des Garçons. Prices range from 20 pounds ($25) for a pair of socks to 575 pounds ($721) for an ACG jacket.
Our Legacy
1 Silver Place, W1F 0JW
ourlegacy.se
● The Swedish brand — launched in 2005 by Jockum Hallin and Cristopher Nying — started with a range of graphic T–shirts that evolved into a full collection of outerwear, shirts, pants and suits. The brand operates four stores including its London outpost — the only shop outside of Sweden. The 500-square-foot, two-floor concept store carries a wardrobe of men’s wear basics that are a cross between preppy and utilitarian, with pieces inspired by diverse references such as art, movies and punk. Bestsellers include black gingham box shirts and Mono Rutnner suede sneakers. The store will launch its “Objects in Leather” collection, comprising bags, cardholders, wallets and key chains within the next few months, as well as a 10-year anniversary book titled “Ten Years of Tears.” Price range from 80 pounds ($100) for a T-shirt to 500 pounds ($627) for a coat.
Selfridges
400 Oxford Street, W1A 1AB
selfridges.com
● Selfridges is tapping into technology and created a tech hub in association with Bullboat, a distributor of consumer electronic products. Located on the lower ground floor of the store, the concept allows shoppers to digitally interact with items, creating a digitally enhanced customer in-store experience. The retailer has also designed a globally shoppable iOS app, with which shoppers can receive store and event information, a click-and-collect service and personalize their shopping experience through custom home pages and alerts on new collections and preferred brands. The app also allows the consumer to adjust settings to local currency and sync information like wish lists across their digital devices.