Ellen DeGeneres,in the spirit of her own cool, relaxed, polished style, is launching her ED Ellen DeGeneres shoe line, created in partnership with the Camuto Group, on QVC Thursday at 8 p.m. It’s a mix of women’s sneakers, sandals, slip-ons and other footwear items. QVC,will be launching the collection across all its broadcast programming and e-commerce platforms.
“A lot of people say they’d love to spend an hour in my shoes,” DeGeneres said. “Now all you have to do is buy a pair, watch three straight hours of cat videos online and you’ll know exactly what it feels like.”
“The ED Ellen DeGeneres footwear collection features a mix of casual, fun and athletic styles that reflect Ellen’s own spirited personality,” said Rachel Ungaro, vice president of merchandising for QVC.
In 2014, DeGeneres introduced ED on Air, a seasonal home collection created for QVC. Her footwear line marks her first fashion foray on QVC.