Chinese e-commerce giant Alibaba said Wednesday it has bought a majority stake in online marketing company AdChina to develop its online and mobile marketing capabilities.
Alibaba is not disclosing the size of the stake or price of the transaction.
Alibaba said AdChina will work closely with Alimama, Alibaba Group’s online marketing technology platform and Aliyun, Alibaba Group’s cloud computing unit. Together, they will develop “an end-to-end data-driven digital marketing platform that provides comprehensive online marketing services and data marketing products to businesses, online media clients and third-party service providers,” Alibaba said.
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“As China’s leading digital advertising technology platform, we hope by combining strengths with Alibaba Group, our partners and customers will find it more convenient to use data-driven digital marketing technology,” said Alan Yan, founder and chief executive officer of AdChina.
AdChina, founded in Silicon Valley in 2007, is China’s largest independent digital advertising technology platform, Alibaba said.