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Latest in Fragrance

EXCLUSIVE: Paris Hilton Releases 30th Fragrance With Ulta Beauty

Iconic is out Wednesday, available first at parishiltonfragrances.com.

EXCLUSIVE: Step Inside Acqua di Parma’s New Store in Paris

CEO Giulio Bergamaschi told WWD why the Italian brand zeroed in on a retail-cum-gallery space in Rue…

EXCLUSIVE: Chanel Expands Its Chance Franchise With Eau Splendide 

The house's Fragrance and Beauty president Simona Cattaneo and perfumer-creator Olivier Polge discussed the…

Meet the Rising Fragrance Brands Netting Millions in Sales on TikTok Shop

From Arab-inspired Lattafa to Sol de Janeiro dupe brand Sttes, data from Charm.io shows fragrance brands…

Penhaligon’s Debuts Exhibition Centering Britishness With Local Artisanal Touch in Shanghai

Following a global debut in China during Shanghai Fashion Week, the exhibition "Eau So British" will travel…

Amouage Returns to Its Roots With Historic Flagship Reopening

The luxury perfume house unveils a redesigned original boutique and new fragrances following a year of strong…

The Fragrance Foundation to Host Inaugural Pop-up Gallery and Shop for National Fragrance Day

The Madison Avenue pop-up will be open to visitors Friday through Sunday, with participation from brands…

Interparfums SA Buys Goutal Fragrance Brand

Its previous owner, Amorepacific, will continue to operate the brand under license for a set duration.

EXCLUSIVE: Ferragamo Introduces Fiamma, Its First Fragrance Under Maximilian Davis 

The scent is also the brand's first pillar developed under the licensing deal with Interparfums Inc.

Coach and Interparfums SA Extend Fragrance License

The license has been prolonged by five years, through June 30, 2031. 

From Oils to Solids to Mists — the Hottest New Fragrance Launches Are Only Sometimes Sprayable

As the fragrance category continues to swell, players like Claudia Sulewski's Cyklar, Kitsch and more are…

LoveShackFancy Goes to the Beach for Fifth Fine Fragrance

Love on the Beach, the eau de parfum rounding out the brand's current collection, marks new olfactive…

EXCLUSIVE: Cos Launches Fragrance

The fashion brand is entering the category with four scents, and introducing a line of candles, as part of…

EXCLUSIVE: Sebastián Yatra Is Azzaro’s New Global Fragrance Ambassador

The Colombian singer, songwriter and actor will first appear in the Forever Wanted Elixir campaign.

EXCLUSIVE: Initio Parfums Privés Teams With Dsm-Firmenich on Functional Fragrances

Such perfumes are said to be able to stir emotions.