Latest in Color Cosmetics
Wet ‘n’ Wild Speeds Product Development to Jump on Trends
ColorIcon Rainbow Highlighter resulted from the beauty brand's acceleration efforts, and 10,000 units of the…
Bubzbeauty Dishes on Eye Shadows for Every Season, Giving Back and Finding Balance
Lindy Tsang, the social-media star better known as Bubzbeauty, has a lot on her plate other than makeup…
Hard Candy Sweetens Up Wal-Mart’s Fall and Holiday Beauty Lineup
New items currently shipping into Wal-Mart.
Wet ‘n’ Wild Launches Collection for the Perfect Selfie
The company is launching 85 new products including 73 that are vegan.
Chloe Morello and Ciaté London Celebrate Upcoming Holiday Season With a Collaboration
The holiday makeup kit developed by the brand and the Australian social-media sensation already sold out…
The Next Generation Steps Into the Spotlight for Wet ’n’ Wild Campaign
Ireland Baldwin, Corinne Foxx and Alessandra Garcia star in the beauty brand's advertisements breaking in…
Shiseido Launches New Makeup Artist-Themed Brand
Playlist, which will be sold online through various platforms, targets digitally savvy young women in their…
Victoria Beckham Launches Makeup Collection in London
The designer took to London's Selfridges to launch her makeup collection with Estée Lauder.
Elizabeth Street Cosmetics and Anomie Unite for Pink Lips
The retailer and the beauty brand, both based in San Francisco, created a matte lipstick called Union Street…
E.l.f. Cosmetics Spreads Stores to California
West Coast locations in Sherman Oaks, Glendale and Culver City could help increase the mass beauty brand's…
Julep and Washington State Attorney General Settle Dispute Over Subscriptions
The nail polish brand has admitted no wrongdoing.
MAC’s Liptensity, Influencers Help Build Billion-Dollar Lip Business
MAC's Liptensity contains high-intensity chromatic pigment that yields more pigment than any of the brand's…
Avon Works on Turnaround, Repositions Avon Color
The business is also planning on expanding its Mark brand to Latin America.
ModiFace Links With Cyzone
ModiFace's facial-tracking and makeup-rendering technology enables photorealistic try-on of products on…
Kat Von D Beauty Lands in U.K. and Ireland
The range will be available for purchase on the retailer's web site from Sept. 13 and at the retailer's…