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Latest in Beauty Features

Makeup Artist Donni Davy Dives Into ‘Euphoria’ Season 3: Moving From the Whimsical to the Feral

Davy spoke to WWD ahead of the long-awaited season premiere.

Korean Beauty Manufacturer Cosmax Inks Microbiome Partnership With HelloBiome

The collaboration aims to bring microbiome science and thus, regimens developed around specific skin…

The 2025 Top 100: Riding the K-Craze

Tracking the skyrocketing sales of K-beauty as South Korean-based skin care brands continue to soar in…

The 2025 Beauty Top 100: Skin Care’s Big Shift

The 2025 Beauty Top 100 paints a clear picture of the transformation of the treatment category.

The 2025 Top 100: Beauty’s Year of Transformation

As manufacturers seek to adapt to a fast-moving and volatile macro environment, corporate restructurings have…

The 2025 Top 100 Beauty Companies

WWD Beauty Inc's annual ranking of the world's largest beauty companies by sales.

Kory Marchisotto Appointed President of E.l.f. Brands

Oshiya Savur has been named chief marketing officer of E.l.f. brands, while Ekta Chopra has been appointed to…

The 10 Beauty Brands That Ruled on Amazon in Q1

Skin care was the dominant category among the top players, data shows.

‘Brands With a Mission’ Event Fetes 15th Birthday

Karine Ohana and Susan Rockefeller hosted a celebratory gathering in Paris.

Beauty Brands Are Heavily Reliant on Paid Content for TikTok Growth, Data Shows

Among the top 10 beauty brands by views growth during the first quarter, eight saw more than 90 percent of…

EXCLUSIVE: MiniLuxe Names NCAA Basketball Champion Kiki Rice Brand Ambassador

This partnership is the first of its kind for the nail care pioneer.

The Portland Fire Taps Lashify as Eyelash Sponsor Ahead of WNBA Return

The team, originally in the WNBA from 2000 to 2002, will return to the court in May for the first time in 24…

Inclusive Beauty Brands Grew 1.8 Times Faster Than Less Inclusive Brands in 2025

Here, an exclusive look at where beauty is winning — and coming short — when it comes to diversity, according…

All Hail the Seven-step PDRN Routine

An inside look at why a regenerative ingredient traditionally derived from salmon sperm is taking over beauty…

AX Beauty Names Noelle Cantarano as First Chief Marketing Officer

Cantarano will lead marketing across AX Beauty's portfolio, including NatureWell, Indie Lee, and Urban Skin…