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Latest in Eyewear

Akoni Group Acquires Götti Eyewear, Changes Name to Akn

This is the first M&A deal for the group, and as part of the transaction, it is also buying premium lens…

EssilorLuxottica Expands Med-tech Strategy With Acquisition of Ophthalmology Platform Optegra

The agreement inked with private equity MidEuropa will allow the eyewear group to enhance its capabilities in…

The Future’s in Your Frames: Smart Glasses by Even Realities Make ‘80s Sci-fi Predictions Real

The sleek, display-equipped G1 smart glasses bring wearable tech out of the lab and into everyday life…

Sunglass Hut Charts New Direction With ‘Own Your Moment’ Campaign

The refreshed brand direction focuses on personal expression, fashion-forward experiences and deeper…

EXCLUSIVE: Aquazzura Launches First Eyewear Collection

Founder Edgardo Osorio sees the category as a natural extension of the brand's glamourous and sun-drenched…

EXCLUSIVE: Patrick Dempsey Named Face of Tag Heuer Eyewear

The actor and professional race driver has been an ambassador for the Swiss watchmaker since 2014.

EssilorLuxottica Marks 35 Years in Japan With Strategic Investments and Craftsmanship Exchange

The acquisition and renovation of an eyewear plant in Fukui and of the Washin retail chain, and the launch of…

EXCLUSIVE: Paul Bettany Brings Cinematic Flair to Eyewear With Codesigned L.G.R Capsule Collection

The Hollywood actor discusses his love for the Italian eyewear brand founded by Luca Gnecchi Ruscone and the…

Kering Eyewear Inks Agreement to Buy Manufacturers Visard, Mistral

The group will become the owner of 100 percent of Visard and a minority shareholder of Mistral, with the…

EXCLUSIVE: Rimowa Has Forged a Partnership With Mykita for Eyewear

The first frames, arriving in stores on April 10, incorporate the luggage maker's signature aluminum and…

Christian Louboutin’s First Eyewear Collection With Marcolin Plays on Shoemaker’s Wide World of Icons

The premiere luxury priced collection launches with 25 styles, both sun and optical, to be distributed across…

Jacques Marie Mage Has Sights on All the Main Fashion Capitals

The Los Angeles-based firm recently opened retail "galleries" in Milan and London, with Paris, Tokyo and New…

Eyecon Show to Debut in New York

Industry veteran Tarrence Lackran is rethinking the playbook for an eyewear trade-focused show.

Vision Expo East’s First Orlando Show: Brand Launches, Technology Innovation and a Bump in New Attendees

The 2025 edition Vision Expo East marked the debut of the show in Orlando at the Orange County Convention…

Ray-Ban Taps A$AP Rocky as First Creative Director

The partnership marks a major step in Ray-Ban's evolution.