RD Style Flannel Button Down
Perhaps the most prolific trend at the show, oversized menswear-inspired button-down shirts appeared at nearly every booth on the floor.
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Image Credit: Sourcing Journal -
RD Style Chambray Button Down
Image Credit: Sourcing Journal “There’s a game on Tik Tok right now about stealing your dad’s shirt—so just know your shirts may go missing with this trend,” Bendoni said.
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‘Dad Shirt’ by Wishlist
Image Credit: Sourcing Journal Worn as layering pieces over T-shirts, dresses and jumpsuits, the loose-fitting styles ranged from traditional plaid flannels to chambray, felted and corduroy fabrications.
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PaperMoon Corduroy Button Down
Image Credit: Sourcing Journal “It’s a really big, flowy button-down over everything, from biker shorts to leggings,” Helfman added.
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Very J Yellow Flannel Shirt
Image Credit: Sourcing Journal “Everyone is going to be producing a big, oversized shirt.”
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Black Plaid Button Down by Fate
Image Credit: Sourcing Journal According to Helfman, the movement mirrors trends in menswear toward casual suiting.
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Bailey Rose Psychedelic Dress
Image Credit: Sourcing Journal “We call it the ‘Almost Famous’ influence—like Kate Hudson’s character from the movie,” Helfman said, referencing one of the show’s most prominent and identifiable trends.
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Polagram Crochet Top and Overalls
Image Credit: Sourcing Journal Psychedelic prints, “Flower Power” motifs, heavy embroidery, floppy, wide-brimmed hats, and T-shirts bearing yellow smiley faces and references to Woodstock were among the most consistently showcased fashion fare this August.
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Aratta Embroidered Jacket
Image Credit: Sourcing Journal That girl is back—the one who wears bellbottoms and a scarf in her hair,” Helfman said.
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Cozy Co. Ensemble
Image Credit: Sourcing Journal Pop culture and a growing interest in the social movements, music and even the extracurricular activities of the era have fed into its resurgence, Helfman said.
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THML Embroidered Skirt
Image Credit: Sourcing Journal “This is your Free People girl,” she said, noting that the brand’s embodiment of ‘70s boho chic is now expanding across the mainstream market.
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Prince Peter T-Shirt
Image Credit: Sourcing Journal Woodstock-themed cropped tee from Prince Peter.
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Mittoshop Silk Set
Image Credit: Sourcing Journal “It’s all about silk everything—dresses, skirts, sets, and bomber jackets,” Helfman said.
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Lush Satin Dress
Image Credit: Sourcing Journal Lightweight satins and “silk-adjacent” synthetics will also play heavily into spring offerings, serving shoppers a hint of polish while allowing them to remain cool and comfortable.
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Mittoshop Silk Two-Piece Dress
Image Credit: Sourcing Journal Matching sets will continue to play an important role, she said, as shoppers have come to love the ease of a ready-made outfit.
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Current Air Fuchsia Set
Image Credit: Sourcing Journal Across the showroom, rust tones proved popular, along with animal prints, sage green and fuchsia.
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ASTR the Label Silk Set
Image Credit: Sourcing Journal A matching skirt and top set in sage green.
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Nia Animal Print Silk Set
Image Credit: Sourcing Journal Silk top and skirt in an exotic black and white print.
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Nia Sweater Set and Pleated Skirt
Image Credit: Sourcing Journal “This collegiate-varsity-preppy look is huge,” Helfman added, crediting a revival of the smash television hit Gossip Girl, which famously followed the salacious dealings of a fictional group of wealthy and fabulous Upper East Side private schoolers during the early 2000s, with the renewed interest.
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Button Down with Bustier
Image Credit: Sourcing Journal “You’ll see white collared shirts with a sweater vest and a skinny scarf and a schoolgirl skirt,” she said.
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Charlie Holiday Sweater Vest Set
Image Credit: Sourcing Journal Brands across both Magic and Project showcased the trend, adding sweater sets, cable knit pleated pants and skirts and blazer-short sets to the mix.
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THML Varsity Sweater
Image Credit: Sourcing Journal This is a big story on Tik Tok right now, called ‘Dark Academia,’” Wendy Bendoni, assistant professor of fashion marketing at the School of Business at Woodbury University added.
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Nia Button Down and Sweat Set
Image Credit: Sourcing Journal Bendoni pointed to data from Fashion Analytics showing sales of oversized blazers up 107 percent year over year, while heeled loafers and tennis skirts have also shown strong resonance.
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Nia Bustier, Skirt and Sweater
Image Credit: Sourcing Journal Matching bustier and skirt from Nia.