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Image Credit: Courtesy -
Spike Dress
Image Credit: Courtesy H&M has launched the fifth iteration of its eco-friendly Innovation Stories, with the theme of romance at its core. Specifically, the retailer has invited shoppers to “fall in love with materials made from waste.”
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Ruffle Blouse
Image Credit: Courtesy “The design team wanted to create a collection about love, intimacy, and forging connections— not just with each other, but with our wardrobes,” concept designer Ella Soccorsi said of the Cherish Waste collection.
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Satin-like Slip Dress
Image Credit: Courtesy “Each piece has been designed to allow the wearer to express their true self, and to express their values by utilizing materials that combat waste.”
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Heart-Shaped Recycled Poly Dress
Image Credit: Courtesy Soft, feminine styling pervades the range, which is made from recycled, repurposed or low-impact materials—from ocean plastics to recycled polyester and plant-based fibers.
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Denim Jeans
Image Credit: Courtesy Designed for longevity, Soccorsi said the brand hopes the garments will live multiple useful lives.
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Recycled Poly Tank
Image Credit: Courtesy The line is characterized by eye-catching silhouettes and dramatic proportions, and design decisions are highlighted by the unique materials that bring them to life.
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Bodysuit
Image Credit: Courtesy Other forthcoming products include bras and underwear, denim jeans, footwear, sunglasses, clutches, a leopard-print coat, a satin-like slip dress and bodysuit made from Renew cellulosic acetate, and thigh-high stockings.
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Spike Sweater
Image Credit: Courtesy Available starting May 5 on H&M’s e-commerce site and in select store locations, the Cherish Waste styles will retail for $17.99-$249.
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Heart Dress
Image Credit: Courtesy “This collection is a celebration of love, filled with wardrobe heroes that feel comfortable to wear, even if they are dramatic, statement pieces,” creative advisor Ann-Sofie Johansson said of the line.
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AirCarbon Earrings
Image Credit: Courtesy A convertible chain necklace and rhinestone earrings feature black heart details made from AirCarbon, created by microorganisms that ingest greenhouse gases to form the hard, plastic-like substance.