Arc’teryx Rebird circularity platform
Arc’teryx Equipment’s newest sustainability strategy is ready to take flight.
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Image Credit: Courtesy -
Arc’teryx Rebird circularity platform
Image Credit: Courtesy The brand’s new Stowe Windshell is a lightweight color-blocked jacket made using repurposed end-of-roll Squamish Hoody fabric that would ordinarily go to waste.
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Arc’teryx Rebird circularity platform
Image Credit: Courtesy “Certain aspects of circularity, especially the part about keeping product in use for as long as possible, have been part of how we operate since the beginning,” said Katie Wilson, senior manager for social and environmental sustainability at Arc’teryx.
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Arc’teryx Rebird circularity platform
Image Credit: Courtesy Its environmental advantages aside, Arc’teryx’s used-gear program has also brought in new customers who are able to access the company’s products at more affordable prices.
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Arc’teryx Rebird circularity platform
Image Credit: Courtesy Arc’teryx’s first upcycled products include a tote and a pouch derived from gear that’s past the point of repair.
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Arc’teryx Rebird circularity platform
Image Credit: Courtesy Soon, the Rebird platform will serve as an “interactive space” where customers can follow Arc’teryx’s efforts to “keep products in use and turn waste into a resource,” Wilson said.
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Arc’teryx Rebird circularity platform
Image Credit: Courtesy Consumers will also learn how designing for extended use can contribute to the brand’s science-based target to reduce its greenhouse-gas emissions by 65 percent by 2030.
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Arc’teryx Rebird circularity platform
Image Credit: Courtesy A single deconstructed Gore-Tex jacket, Wilson said, provides enough fabric for one tote and two pouches.
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Arc’teryx Rebird circularity platform
Image Credit: Courtesy “We know the most sustainable thing we can do as a consumer goods company is make durable products, so we’ve always done that,” Wilson said.