7willow
The Willow wide-leg jean.
The Willow wide-leg jean.
The group’s Rascal silhouette is a pull-on cropped denim pant with a drawstring waist and a bit of hidden elastic for easy wearing.
Arnesen-Sileo said the pieces are strong sellers for the brand, along with a wide-leg crop style which hits below the knee—a modern take on the capri pant that dominated the early aughts.
While classic denim cuts are the brand’s bread and butter, each season brings an opportunity for experimentation with “fun” elements—a floral crochet hem on a pair of cropped jeans, for example.
An array of matching separates, like jackets, button downs and short-sleeved shirts, bring a degree of refinement to an all-denim ensemble translates to different environments.
“One of the key things that you’ll have is denim stripes; we have white on black, black on white, multicolor stripes—we have so much striping going on in denim,” she said.
Cool casual continues to be the name of the game for Pistola, another L.A.-based denim brand that caters to a more trend-forward demographic.
The brand’s top-selling Lana silhouette, a high-rise, wide-leg jean in washes ranging from medium to light for spring, will feature a large, raw-edged cuff—a stylistic element seen throughout the showroom floor.
A brand associate told Rivet that the Eli ankle-length barrel jean—A “toned down” version of the buzzy style that’s seen as more accessible—has generated a lot of interest from buyers.
Many of the brand’s bestselling spring styles clung to the high-rise the brand is known for, but featured lighter-weight, stretchier fabrications than its fall product.
“Overall, what we’ve been seeing is obviously a huge growth in the wide leg category—fabric getting softer, lighter weight, definitely more movement and drape,” said Susana Morales, a senior account executive for Kut from the Kloth.
Rigid was the antithesis of what was on display at the L.A. brand’s booth; instead, ultra-soft fabrications made with Tencel were prevalent.
Kut does not lead the charge on boundary-pushing silhouettes, but aims to provide “a good cross section of trends” to hold shoppers’ interest season over season.
Massive, tacked cuffs were also a part of the brand’s stylistic arsenal.
At 7 For All Mankind, linen-based denims are a big part of the menu for spring, according to account executive Abby Leonard.
On the trend side, 7 For All Mankind is looking to different washes—a light, watercolor-effect blue tie-dye and other mostly light blue tones—for spring.
“We’ve also played around with cutouts,” both symmetrical and asymmetrical, as well as exaggerated distressing.
“In the linen denim, we’re doing a slit up the leg,” she said, pointing out a daring pair of wide-leg jeans with cuts all the way up to the thigh.