Edwin USA Carrot Jean
Carrot-shaped tapered silhouettes stand to proliferate across women’s denim, the brand projected.
Carrot-shaped tapered silhouettes stand to proliferate across women’s denim, the brand projected.
Balloon-like wide-leg trousers also figure prominently into the line.
Brand spokesperson Rachel Eiban told Rivet that the ultra-hip label acts as a testing ground for the manufacturer’s newest production innovations, like fabrics crafted at its newly-opened Vietnam mill.
The brand also plays with inventive, cutting-edge styling inspired by heritage denim as well as contemporary trends.
Eiban said slim and tapered styles in stretch and selvedge fabrications still reign supreme for men.
The men’s market is generally slower to adapt to new trends, she added, and these classic, casual cuts are still serving the male consumer the versatility and practicality he craves.
L.A.-based men’s selvedge denim brand Hiroshi Kato imports fabrics from Japan to its cut-and-sew operations based Downtown.
Hiroshi Kato’s most popular fit is unquestionably its slim-straight silhouette, which continues to resonate with men due to its easy-wearing, mid-rise cut with reasonably roomy legs.
The brand’s slim-taper silhouette, which features a slightly higher rise and comes in at the ankle, has seen growing interest too.
While the brand specializes in raw selvedge denim of the stiff-as-cardboard variety, Noguchi said that washed jeans with four-way stretch are now generating substantial sales as the industry emerges from the pandemic.
Blair Kershaw launched his first line of unisex apparel, Harri Penny (so named for his hometown of Harrison, Pennsylvania), during the darkest days of the pandemic, when he was looking for a productive hobby.
A floral printed denim zip-up pullover is complemented by matching double-fronted pants.
Harri Penny’s designs are anything but basic, featuring ample patterns and color-blocking, along with unexpected design details.
Most trouser styles feature patches in complementary hues, while the fabrics, sourced from local L.A. mills, vary in weight and texture.
The brainchild of Pakistan-based vertical denim manufacturer Artistic Milliners, Rising Sun’s line of men’s and women’s denim is cut and sewn stateside at its Santa Ana, Calif. facility.
The line was built on a foundation of timeless heritage styling. Workwear staples like canvas jackets, blacksmith jeans and straight-leg silhouettes made from selvedge denim are some of the line’s most popular looks.
The brand also features a line of jeans made from upcycled cutting room scraps, which are re-spun into new, usable fibers.
While women’s styles are skewing wider in the leg, Burdine said that men are still gravitating toward slimmer silhouettes that can take them from work to weekend.
“Welcome back to selvedge, welcome back to a vintage look—it’s all about the visual interest,” Johann Jarmoune, the company’s design director, told Rivet.
The brand imports the denim for its premium line of $190-$720 styles from mills in Turkey and Italy, president Stephen Budd added, noting that the pieces are cut, sewn and laundered in Los Angeles.
The line’s range of denim is filled with distressing, paint splatters, shiny waxing, patchwork and countless other rugged and eye-catching design details.
Complemented by a range of denim jackets, vests, T-shirts and pullovers replete with vintage patches, embroidery and screenprints, the line is an Americana-lover’s dream come true.
The brand is sold at a flagship store in Malibu, at a Midtown location in New York City, and on its e-commerce site.
“Highwaisted, loose-hip, baggy leg and full-length” are the qualities that define the line’s range of denim, which comes mostly in lighter washes.
According to sales representative Erin Benjamins, oversized, baggy, “Dad-fit” jeans stand to become the pinnacle of cool both across the pond and stateside.
Trends toward vintage styling have aligned with a desire for baggy fits after a year spent in leggings and sweats, she added.
“’90s grunge is something we’re really looking at right now,” Benjamins said, characterized by oversized fits for jeans, denim jackets and T-shirts.