2021: A Look Back at the Year in Denim
After a year that saw loungewear explode, the denim industry jumpstarted its comeback in 2021.
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Image Credit: Rivet -
January
Image Credit: SAUL LOEB/picture-alliance/dpa/AP Images Garth Brooks sings during the inauguration ceremony of Joe Biden.
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January
Image Credit: Makibestphoto/Adobe TikTok users, particularly Gen Z, begin a movement to dethrone skinny jeans and all other things deemed “cheugy.”
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January
Image Credit: Courtesy Wrangler x Wrangler launches home collection with Pottery Barn Teen Barn Teen.
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January
Image Credit: Courtesy Weekday debuts first-ever jeans made with Infinna fiber.
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January
Image Credit: Courtesy Lee and H&M release a co-branded collection of jeans made with post-consumer recycled cotton and organic cotton.
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February
Image Credit: Courtesy Ganni and Levi’s bow collection made with cottonized hemp.
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February
Image Credit: WWD Denim is a staple in Fall/Winter 21-22 collections at New York Fashion Week.
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February
Image Credit: Courtesy Mother upcycles deadstock into new designs.
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February
Image Credit: Courtesy Levi’s for Target home collection arrives in stores.
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February
Image Credit: Courtesy Mango launches low-impact denim collection.
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March
Image Credit: Courtesy Outland Denim ventures into ready-to-wear.
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March
Image Credit: Courtesy Reformation adds FibreTrace’s traceable technology to jeans.
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March
Image Credit: Courtesy Officina+39 bows Aqualess Mission, a collection of water-saving solutions for laundries.
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March
Image Credit: Sourcing Journal Saitex flips the switch on U.S. facility.
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March
Image Credit: Courtesy Calik Denim sets new sustainably targets for 2025 that will help reduce its carbon footprint.
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April
Image Credit: Courtesy Erdem and Universal Standard debut size inclusive denim.
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April
Image Credit: Courtesy Unpsun introduces genderless denim.
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April
Image Credit: Michael Buckner/PMC The Rose Bowl Flea Market reopens after closure due to covid.
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April
Image Credit: WWD Heron Preston designs raw denim classics for Calvin Klein.
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April
Image Credit: Courtesy Isko receives Bluesign approval.
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May
Image Credit: Courtesy Miu Miu upcycles jeans with Levi’s.
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May
Image Credit: Courtesy ADM inks deal with Recover to scale traceable recycled cotton.
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May
Image Credit: Courtesy Cordura releases line of hemp-blended fabrics.
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May
Image Credit: Courtesy Wiser Wash bows AI-powered devices.
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May
Image Credit: Ndwarraich/Adobe Artistic Milliners teams with Retraced to launch farm-to-garment cotton traceability.
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June
Image Credit: Courtesy Gap unveils first product from Yeezy Gap.
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June
Image Credit: Courtesy Mavi, Levi’s, Gap and more release Pride collections.
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June
Image Credit: Courtesy Candiani Vision opens in Milan, showcasing Coreva technology.
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June
Image Credit: Courtesy Orta debuts Scenic Route collection with an AI experience.
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June
Image Credit: Courtesy Holt Renfrew sets sustainability standards for denim.
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July
Image Credit: Courtesy Levi’s strategically reduces its markdowns and increases pricing by about 5 percent.
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July
Image Credit: Courtesy Isko licenses its Future Face fabric technology to Soorty.
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July
Image Credit: Port of Los Angeles The growth trajectory of U.S. jeans imports flattens.
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July
Image Credit: Courtesy Madewell Forever, powered by ThredUp, begins incentivizing consumers to bring in their preowned denim to Madewell stores to earn Madewell shopping credit
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July
Image Credit: H&M Trendalytics says searches for baggy jeans increase 74 percent YOY.
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August
Image Credit: Beyond Yoga Levi Strauss & Co. acquires activewear brand Beyond Yoga.
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August
Image Credit: Project Mavi, Morrison Denim, Silver Jeans Co. and more receive Rivet x Project Awards in Las Vegas.
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August
Image Credit: Courtesy Old Navy announces Bodequality, an omnichannel shopping experience that aims to democratize women’s sizing.
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August
Image Credit: Courtesy Adidas and Beyonce’s Ivy Park label cosign the Western trend with a denim collection.
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August
Image Credit: Eleonra De Martin More than 600 suppliers and 13,400 international visitors gathered on site for the first edition of Munich Fabric Start and Bluezone since February 2020.
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September
Image Credit: Courtesy G-Star Raw drops a catchy tune with Snoop Dogg to promote fall collection.
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September
Image Credit: Courtesy OshKosk B’gosh partners with Kith Kids for a back-to-school collection.
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September
Image Credit: Evan Agostini/Invision/AP Lupita Nyong’o, Debbie Harry, Ben Platt and more attend the Met Gala dressed in denim.
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September
Image Credit: Courtesy American Eagle introduces a new premium denim brand called AE77.
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September
Image Credit: WWD Versace and Fendi debut co-branded denim pieces at Milan Fashion Week.
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October
Image Credit: Rivet 50 Miko Underwood (pictured), Glenn Martens and Jennifer Sey are among the 2021 Rivet 50 honorees.
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October
Image Credit: Rivet Denim PV returns with an in-person show in Milan.
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goodsquad
Image Credit: Courtesy Good American’s #GoodSquad
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October
Image Credit: Courtesy Lenzing bows Tencel Matte technology.
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October
Image Credit: Tom Williams/AP Sen. Kyrsten Sinema (D-Ariz.) causes a stir by wearing a denim vest to the Senate Chamber.
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November
Image Credit: Courtesy Gap and Walmart add furniture to their home décor partnership.
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November
Image Credit: Courtesy Diesel begins to resale pre-owned Diesel jeans in Europe.
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November
Image Credit: Courtesy Levi’s loose-fitting jeans named the most-wanted item of 2021 by The Lyst Index.
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November
Image Credit: Asos Asos and H&M release open-source guides to help advance circular design.
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November
Image Credit: Giovanni Giannoni/WWD/Fairchild Archive The death of Virgil Abloh, Off-White founder and Louis Vuitton artistic director of men’s, stuns the fashion industry.
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December
Image Credit: Courtesy Levi’s introduces the slouchier 501 90s jean.
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December
Image Credit: Courtesy Frame debuts a unisex children’s collection.
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December
Image Credit: Courtesy Silver Jeans Co. debuts jeans that fit up to four waist sizes.
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December
Image Credit: Kirill Gorlov/Adobe A report by Cotton Diaries reveals that 69 percent of denim brands don’t know where their cotton’s origin.
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December
Image Credit: Courtesy Wrangler launches a 43-piece footwear collection for men, women and children.