• Kindly at Walmart

    Walmart, JCPenney, Hudson's Bay and grocery chain Meijer are adding private brands and limited collections to their merchandise mix.
    Image Credit: Courtesy

    Looks from Kindly, including the new maternity line, available at Walmart.

  • Kindly at Walmart

    Walmart, JCPenney, Hudson's Bay and grocery chain Meijer are adding private brands and limited collections to their merchandise mix.
    Image Credit: Courtesy

    A look at the new maternity bra from Kindly, available at Walmart.

  • Kindly at Walmart

    Walmart, JCPenney, Hudson's Bay and grocery chain Meijer are adding private brands and limited collections to their merchandise mix.
    Image Credit: Courtesy

    A maternity bottom from intimates line Kindly, featuring its “cross-cross fold.”

  • Kindly at Walmart

    Walmart, JCPenney, Hudson's Bay and grocery chain Meijer are adding private brands and limited collections to their merchandise mix.
    Image Credit: Courtesy

    New options from Kindly, including its maternity line.

  • Stacey Griffith and Michelle Smith of Love & Sports

    Walmart, JCPenney, Hudson's Bay and grocery chain Meijer are adding private brands and limited collections to their merchandise mix.
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    Stacey Griffith and Michelle Smith, the duo behind the new activewear line Love & Sports, available at Walmart.

  • Walmart’s Love & Sports

    Walmart, JCPenney, Hudson's Bay and grocery chain Meijer are adding private brands and limited collections to their merchandise mix.
    Image Credit: Courtesy

    Looks from the new activewear label Love & Sports at Walmart.

  • Walmart’s Love & Sports

    Walmart, JCPenney, Hudson's Bay and grocery chain Meijer are adding private brands and limited collections to their merchandise mix.
    Image Credit: Courtesy

    Walmart’s new activewear label Love & Sports taps into the athleisure trend.

  • Everyday Marilyn at JCPenney

    Walmart, JCPenney, Hudson's Bay and grocery chain Meijer are adding private brands and limited collections to their merchandise mix.
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    Spring-Summer looks from the Everyday Marilyn capsule collection at JCPenney.

  • Everyday Marilyn at JCPenney

    Walmart, JCPenney, Hudson's Bay and grocery chain Meijer are adding private brands and limited collections to their merchandise mix.
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    Everyday Marilyn is inspired by Marilyn Monroe’s off-screen fashion style.

  • Everyday Marilyn at JCPenney

    Walmart, JCPenney, Hudson's Bay and grocery chain Meijer are adding private brands and limited collections to their merchandise mix.
    Image Credit: Courtesy

    Dress looks from Everyday Marilyn.

  • Tranquil & True from Meijer

    Walmart, JCPenney, Hudson's Bay and grocery chain Meijer are adding private brands and limited collections to their merchandise mix.
    Image Credit: Courtesy

    Looks from Tranquil & True, the new private label intimates line at Meijer.

  • Hudson North

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    Hudson North, the exclusive new private fashion brand at The Bay, is launching with a spring collection of 200 items for men and women, including denim, dresses, athleisure and more.

  • Hudson North

    Walmart, JCPenney, Hudson's Bay and grocery chain Meijer are adding private brands and limited collections to their merchandise mix.
    Image Credit: Courtesy

    “We wanted to deliver a brand that embodies how our customers live and move throughout the day no matter their fashion expression,” said Laura Janney, chief merchant at The Bay.

  • Hudson North

    Walmart, JCPenney, Hudson's Bay and grocery chain Meijer are adding private brands and limited collections to their merchandise mix.
    Image Credit: Courtesy

    “Hudson North offers quality, foundational pieces that are versatile enough to build upon with trends, and sophisticated enough to be worn on their own. These elevated essentials will quickly become go-to staples this season, and well beyond,” says Laura Janney, chief merchant at The Bay.

  • Hudson North

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    Born from thoughtful design in modern silhouettes, the debut assortment features apparel for both women and men, from volume dresses and tops, wide-leg pants, shorts and culottes to denim, loungewear, jackets and knits—all built on a palette of understated neutral tones, occasional pops of colour, and refreshed silhouettes that deliver timeless style.

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