Third Love Launches on Dia & Co
Women’s intimates direct-to-consumer ThirdLove and plus-size apparel marketplace Dia & Co have teamed up to offer size-inclusive bras to online shoppers.
Women’s intimates direct-to-consumer ThirdLove and plus-size apparel marketplace Dia & Co have teamed up to offer size-inclusive bras to online shoppers.
From T-shirt bras to strapless options, the bras will be available in over 40 sizes spanning A-H cups and 34”-48” band widths.
Dia & Co, which offers clothing in sizes 10-32, will showcase a capsule of 20 styles from the DTC label in 47 different color ways, including a range of nude shades.
With this effort, the partners were most focused on “curating a custom selection of pieces targeted at building a full bra wardrobe for our community with ThirdLove’s tried and true styles.”
ThirdLove’s commitment to inclusivity sparked the interest of Nadia Boujarwah, CEO and co-founder of Dia & Co, who called the lingerie market “historically exclusive” to many body types.
“ThirdLove has long offered plus sizes throughout their product range, but partnering with Dia offers a unique opportunity to expand brand reach and speak directly to this audience via a trusted authority in the plus size fashion space,” Heidi Zak, co-founder and CEO of ThirdLove added.
Panties and loungewear will round out the offering, in sizes L-3XL, the companies said, and styles are approachably priced at $15-$70.
The intimates site, which was named the No. 1 digital bra brand among millennials in the U.S., according to NPD’s 2020 Intimate Apparel Awards, is known for its proprietary Fit Finder technology.
Loungewear staples range in price from $60-$65.
Loungewear items are made from 100-percent cotton.
Loungewear is available in sizes L-3XL.