• Medium Chiara Folded

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    In three shapes and a multitude of sizes, the range contains 19 total SKUs that range in price from $248-$698.

  • Mini Chiara

    The California brand officially launched its first collection of leather handbags on Monday, following a teaser campaign featuring actress Camila Morrone that appeared across its social media channels last week.

  • Medium Chiara

    Image Credit: Courtesy

    The handbags are available on the brand’s e-commerce site and at its retail stores.

  • Oversized Vittoria Tote

    Image Credit: Courtesy

    Reformation said new styles would be dropped on a monthly basis.

  • Small Vittoria Tote

    Reformation opted for a “distinct yet restrained” color palette, including brown, black, white and cream, along with more animated hues like pink and light green, and the occasional metallic.

  • Medium Rosetta

    The brand said it focused on timeless designs “that defy season-to-season trends,” with a focus on quality, versatility and longevity.

  • Medium Chiara

    According to general manager of product innovation Alison Melville, handbags were a natural next step for Reformation, which launched its line of footwear in 2021.

  • Mini Rosetta

    While the supply chains for shoes and handbags are separate, “the strategy is very much the same,” she said.

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