Project, Magic Trends Spring/Fall 2024
In recent years, shoppers have been more driven to adopt styles and products based on the word of friends, family and social media influencers than by what they see on high-fashion runways, Bendoni said.
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Image Credit: Kate Nishimura -
Project, Magic Trends Spring/Fall 2024
Image Credit: Kate Nishimura Prevalent across brands at both Magic and Project were tailored, structured workwear pieces, from pencil skirts to blazers and matching button-front vests.
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Project, Magic Trends Spring/Fall 2024
Image Credit: Kate Nishimura Bendoni dubbed the trend “corp-core,” short for corporate-core.
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Project, Magic Trends Spring/Fall 2024
Image Credit: Kate Nishimura Employees navigating a return to full or part-time office work are leaning into more traditional silhouettes with a contemporary twist.
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Project, Magic Trends Spring/Fall 2024
Image Credit: Kate Nishimura Bendoni referenced the buzzy “mob wife” look, defined by loads of faux fur, leopard print, body-skimming dresses, sultry makeup and general ostentation.
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Project, Magic Trends Spring/Fall 2024
Image Credit: Kate Nishimura “This was actually an answer to a large community not really embracing quiet luxury,” she explained. “It really is more about this slinky, loud luxury.”
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Project, Magic Trends Spring/Fall 2024
Image Credit: Kate Nishimura Trending on Tik Tok, Bendoni said the mob wife aesthetic is hitting home with consumers ages 25 to 34.
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Project, Magic Trends Spring/Fall 2024
Image Credit: Kate Nishimura Helfman noted that 1980s silhouettes are seeing a resurgence on Tik Tok and called out some overlap with the mob wife trend, including the presence of metallics, shoulder pads and oversized accessories.
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Project, Magic Trends Spring/Fall 2024
Image Credit: Kate Nishimura As it turns out, Tik Tok isn’t just promoting endless scrolling—it may actually be leading users back to more analog forms of entertainment.
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Project, Magic Trends Spring/Fall 2024
Image Credit: Kate Nishimura “Book talk” has been trending on the platform in recent months, Bendoni said, launching a complementary aesthetic dubbed “librarian-core.”
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Project, Magic Trends Spring/Fall 2024
Image Credit: Kate Nishimura Notably, this look, defined by cardigan sweaters, plaids, pleated skirts, glasses and a twee, feminine aesthetic, was among the most ubiquitous across exhibiting brands.
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Project, Magic Trends Spring/Fall 2024
Image Credit: Kate Nishimura Elements of the librarian-core trend build upon the popular, hyper feminine “coquette” look, which took hold in the latter part of 2023.
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Project, Magic Trends Spring/Fall 2024
Image Credit: Kate Nishimura Corset-style tops, bows, rosettes, light pastel color ways, gingham checks, lace, crochet and ruffles will be ever-present throughout the spring and fall.
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Project, Magic Trends Spring/Fall 2024
Image Credit: Kate Nishimura Pearls on accessories added to the coquette trend.
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Project, Magic Trends Spring/Fall 2024
Image Credit: Kate Nishimura Trends results throughout Superbowl weekend revealed high search volume for ‘60s styling.
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Project, Magic Trends Spring/Fall 2024
Image Credit: Kate Nishimura Looks from the late ‘60s and ‘70s, like bell bottoms, faux fur vests, embroidery and crochet were also a mainstay on the Magic floor.