pinsymain
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Sculpting Lace Shapewear Bodysuit
Image Credit: Courtesy “Shapewear is marketed as a solution,” Pinlac told Sourcing Journal, “and a solution means that you have a problem. You’re telling me that my body is a problem, and it’s pretty upsetting that brands have felt they could put out that message.”
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Smoothing Lace Shapewear Bodysuit
Image Credit: Courtesy “When I wore traditional shapewear, it always felt like I had to like nudge it around to make sure that I didn’t show that it was digging in, or that I was wearing something,” Pinlac said. “It always made me feel bad, having to hide. You just don’t feel like yourself.”
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Sculpting Bodysuit in Blush, Beige
Image Credit: Courtesy Luxe, lace-paneled bodysuits are the brand’s bread and butter, and the eye-catching styles can be styled with jeans, skirts, and athleisure—or worn alone as lingerie.
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Pinsy Lace Bodysuits
Image Credit: Courtesy The brand’s first collection dropped in November 2019, just months before the pandemic saw the global supply chain grind to a halt.
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Shaping Lace Shapewear Bodysuit
Image Credit: Courtesy Stockouts have been constant, but Pinsy allows consumers to pre-order products or join a waitlist, capturing revenue and retaining interest even in the absence of physical product.
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Scoop Tank Hourglass Shapewear Bodysuit
Image Credit: Courtesy What captivates consumers isn’t just the product’s design, but its styling, Pinlac said.
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Sizes Range from XS-3XL
Image Credit: Courtesy Size inclusivity was a brand tenet from the very start, and Pinsy has developed a roster of diverse influencer collaborators to showcase the shapewear silhouettes.
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Scoop Tank Hourglass Shapewear Bodysuit
Image Credit: Courtesy “I think [Pinsy] is a very unapologetic way to be like, ‘No, this is this is me. I don’t want to hide what I have, I want to like enhance what I have.’”