Men’s Wearhouse is reopening the doors to its “Next-Gen” store locations in Shenandoah, Texas and Buford, Ga. with a reimagined focus on friction-free shopping and decision making, omnichannel fulfillment and AI-driven measurement and fitting.
The storefront of a Men’s Wearhouse location.
The store has distinct sections for custom, rental and retail sales, and includes new fixture systems and co-creation tables for customers to work with expert stylists.
Mannequins on display at the Men’s Wearhouse store.
As always, expert stylists are available to help shoppers find their personal fit, style and size.
The color and material palettes include warm oak tones, cool grays, blues, glass and steel finishes throughout the floorplan to complement the store merchandise.
“The Vault” is designed to reduce visible inventory on the sales floor while making it easier for expert stylists to help shoppers find their personal fit, style and size. The stores also feature newly designed fitting rooms adjacent to a lounge area.
Men’s Wearhouse has incorporated a touchscreen “Digital Shirt Wall” into its “Shirt Shop” that enables users to select their desired style, fit and color from both in-store and online inventory.
As part of the “Digital Shirt Wall” experience, customers can add shirts to their “virtual fitting room” and associates can bring the selections for them to try on.