JCPenney Adds Men’s Apparel to Stylus Private Label
JCPenney is expanding its Stylus private brand to include men’s apparel and accessories, complementing the women’s apparel assortment that it launched last fall.
JCPenney is expanding its Stylus private brand to include men’s apparel and accessories, complementing the women’s apparel assortment that it launched last fall.
JCPenney made the collection available within 551 of its 672 stores and online on June 3.
The men’s Stylus collection includes T-shirts, polos, jogger pants, chinos, hoodies, bomber jackets and shoes that can be mixed and matched for what the company calls “an effortless, put together look.”
Like the women’s line, which had a size assortment that ranged from XS to 3X, the men’s Stylus collection also will be size-inclusive. Fits range from S to 5XLT.
The “styleisure” brand is aimed at extending beyond the athleisure or activewear categories with versatile pieces that are designed to be worn at any point throughout the day.
“Ultra-soft” fabrics in the collection include pima cotton yarn, wrinkle-resistant and anti-pilling technology, and stretch wovens.