• JCP’s Ryegrass Collection

    JCPenney's newest collection, Ryegrass, is the fifth private-label apparel brand launch for the department store in the past six months.
    Image Credit: JCPenney

    JCPenney is yet again expanding its private label portfolio by launching its newest women’s collection, Ryegrass, in 400 of its more than 650 stores and online starting May 24.

  • JCP’s Ryegrass Collection

    Image Credit: JCPenney

    The assortment features tie-neck halter dresses, tiered and asymmetrical skirts, high-waist denim and faux-suede and leather jackets.

  • JCP’s Ryegrass Collection

    Image Credit: JCPenney

    From neckline to hemline, each Ryegrass piece is designed with feminine touches like delicate pleats, ruching, and self-covered buttons to create a vintage look and feel.

  • JCP’s Ryegrass Collection

    Image Credit: JCPenney

    The Ryegrass brand is the fifth new private brand to join JC Penney’s women’s apparel portfolio in the past six months.

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