Fashion Nova was the only non-luxury brand ranking among Google’s top five fashion label searches, and it came out on top. With brand ambassadors like Cardi B and Kylie Jenner, the L.A. label puts curvy women of color front of center, playing into the diversity and size-inclusive movements.
The Duchess of Sussex’s “Meghan Markle Effect” means her coveted style prompts shoppers to snap up whatever she wears. The newly minted and newly pregnant royal was among the top Google searches for 2018.
Luxury-obsessed consumers sought out Givenchy on Google this year.
Interest in fashion 2000s resurfaced this year. Pop icon Britney Spears influenced the style scene as the 21st century got underway.
Kate Spade’s unexpected passing in June propelled her to Google’s top five searches in the U.S. for all of 2018. The iconic designer left her mark on fashion with an unmistakeable quirky style.
Stella Maxwell at the Marc Jacobs Redux Grunge Collection launch in New York City on Dec. 3. People turned to Google to check out grunge style this year.
Musician Khalid in concert at September’s Washington State Fair in Puyallup. His baggy khakis, hi-top Nikes and normcore-style color-blocked shirt represent a common style in the 1990s.
Versace relived the ’80s this year, captivating Google searchers interested in both the brand and the throwback trend.
Interest in Louis Vuitton was strong throughout 2018, according to Google.
Eleonora Carisi shows off retro 1980’s street style during Paris Fashion Week. Interest in exaggerated shoulders and other signature moments from the decade motivated Google searches this year.
Gucci’s been on a meteoric rise over the past several years, capturing millennial interest and landing in Google’s top five fashion searches for 2018.