Loeb Strauss Jacob Davis
1873: Loeb Strauss and tailor Jacob Davis
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Image Credit: Imagno/Getty Images -
John Wayne
Image Credit: Courtesy of Everett Collection 1930s: John Wayne
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James Dean Rebel Without a Cause
Image Credit: Dean by Sunset Boulevard/Corbis 1955: James Dean in scene from “Rebel Without a Cause”
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Rosie the Rivete
Image Credit: Woman Riveter by Bernard Hoffman/Getty Images 1940s: Women working in factories embrace denim, à la Rosie the Riveter
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Bell-bottoms
Image Credit: Welch courtesy of Everett Collection 1960s: Bell-bottoms
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Farrah Fawcett
Image Credit: Fawcett by ABC/Getty Images 1970s: From Jackie O. to Charlie’s Angels, denim goes mainstream and then upstream.
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Brooke Shields Calvin Klein
Image Credit: Conde Nast Archive 1980s: “You know what comes between me and my Calvins? Nothing.” So says 15-year-old Brooke Shields.
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Destinys Child Tommy Hilfiger
Image Credit: Marion Curtis/DMI/Time Life Pictures/Getty Images 1990s: Tommy Hilfiger with members of Destiny’s Child
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Britney Spears Justin Timberlake
Image Credit: Frank Trapper/Corbis 2000s: Britney Spears and Justin Timberlake
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Jenna Lyons Met Ball Metropolitan Museum of Art
Image Credit: Kristen Somody Whalen Jenna Lyons at the Met Ball.