JCP’s Ryegrass Collection
JCPenney is yet again expanding its private label portfolio by launching its newest women’s collection, Ryegrass, in 400 of its more than 650 stores and online starting May 24.
JCPenney is yet again expanding its private label portfolio by launching its newest women’s collection, Ryegrass, in 400 of its more than 650 stores and online starting May 24.
The assortment features tie-neck halter dresses, tiered and asymmetrical skirts, high-waist denim and faux-suede and leather jackets.
From neckline to hemline, each Ryegrass piece is designed with feminine touches like delicate pleats, ruching, and self-covered buttons to create a vintage look and feel.
The Ryegrass brand is the fifth new private brand to join JC Penney’s women’s apparel portfolio in the past six months.