150 Years of Levi’s 501
Levi Strauss
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Image Credit: Courtesy of Levi Strauss & Co. Archives -
150 Years of Levi’s 501
Image Credit: Courtesy of Levi Strauss & Co. Archives Jacob Davis
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150 Years of Levi’s 501
Image Credit: Courtesy of Levi Strauss & Co. Archives Miners were among the first to wear Levi’s riveted clothing
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150 Years of Levi’s 501
Image Credit: Courtesy of Levi Strauss & Co. Archives Along with miners, cowboys were among Levi’s first customers
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150 Years of Levi’s 501
Image Credit: Courtesy of Levi Strauss & Co. Archives Workers at Cone Mills in Greensboro, N.C., which created the famous “red selvedge” denim for 501 jeans.
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150 Years of Levi’s 501
Image Credit: Courtesy of Levi Strauss & Co. Archives Workers at Cone Mills circa 1900
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150 Years of Levi’s 501
Image Credit: Courtesy of Levi Strauss & Co. Archives Patent No. 13912 was issued to Levi Strauss & Co and Jacob Davis in 1873
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150 Years of Levi’s 501
Image Credit: Courtesy of Levi Strauss & Co. Archives “Guarantee Ticket,” a label made of oilcloth, was sewn onto the back pocket of the jeans around 1892
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150 Years of Levi’s 501
Image Credit: Courtesy of Levi Strauss & Co. Archives Levi Strauss & Co. printed a series of trade cards showing miners, engineers and other consumers wearing their riveted clothing in the 1890s
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150 Years of Levi’s 501
Image Credit: Courtesy of Levi Strauss & Co. Archives 1938 counter card in stores selling Levi’s
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150 Years of Levi’s 501
Image Credit: Courtesy of Levi Strauss & Co. Archives 1940s counter card used in stores selling Levi’s
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150 Years of Levi’s 501
Image Credit: Courtesy of Levi Strauss & Co. Archives Late 1940s counter card used in stores selling Levi’s
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150 Years of Levi’s 501
Image Credit: Courtesy of Levi Strauss & Co. Archives 1950s counter card
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150 Years of Levi’s 501
Image Credit: Courtesy of Levi Strauss & Co. Archives A retailer invoice from 1883
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150 Years of Levi’s 501
Image Credit: Courtesy of Levi Strauss & Co. Archives Early 1940s pocket flasher
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150 Years of Levi’s 501
Image Credit: Courtesy of Levi Strauss & Co. Archives Newspaper advertisement from 1900-1902
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150 Years of Levi’s 501
Image Credit: Courtesy of Levi Strauss & Co. Archives A 1939 postcard created by LS&Co. to celebrate the Levi’s Electric Rodeo
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150 Years of Levi’s 501
Image Credit: Courtesy of Levi Strauss & Co. Archives 1900s 501XX jeans likely owned by a miner from Goldfield, Nev.
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150 Years of Levi’s 501
Image Credit: Courtesy of Levi Strauss & Co. Archives Spike Lee “Button Your Fly” T-shirt, 1991
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150 Years of Levi’s 501
Image Credit: Courtesy of Levi Strauss & Co. Archives Customized jean owned by Doug Hansen
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150 Years of Levi’s 501
Image Credit: Courtesy of Levi Strauss & Co. Archives 1980s advertisement
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150 Years of Levi’s 501
Image Credit: Courtesy of Levi Strauss & Co. Archives Levi’s launched the “501 Blues” campaign in 1984
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150 Years of Levi’s 501
Image Credit: Courtesy of Levi Strauss & Co. Archives Levi’s participated in a trade fair in Moscow in 1959
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150 Years of Levi’s 501
Image Credit: Courtesy of Levi Strauss & Co. Archives “501 Blues” poster
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150 Years of Levi’s 501
Image Credit: Courtesy of Levi Strauss & Co. Archives Back patch of an unworn pair of 501Z from 1955
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150 Years of Levi’s 501
Image Credit: Courtesy of Levi Strauss & Co. Archives 501s from 1890
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150 Years of Levi’s 501
Image Credit: Courtesy of Levi Strauss & Co. Archives Waist overalls nicknamed “Big Blue” from 1901-1921
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150 Years of Levi’s 501
Image Credit: Courtesy of Levi Strauss & Co. Archives Lot 501 men’s waist overalls from 1938-1937
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150 Years of Levi’s 501
Image Credit: Courtesy of Levi Strauss & Co. Archives Lot 501 men’s waist overalls with painted Arcuate designs and World War II tags from 1939-1945
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150 Years of Levi’s 501
Image Credit: Courtesy of Levi Strauss & Co. Archives Levi’s 401 from 1953
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150 Years of Levi’s 501
Image Credit: Courtesy of Levi Strauss & Co. Archives Lot 501XX jean from the early 1960s
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150 Years of Levi’s 501
Image Credit: Courtesy of Levi Strauss & Co. Archives Levi’s 501 from 1971
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150 Years of Levi’s 501
Image Credit: Courtesy of Levi Strauss & Co. Archives Women’s jean from the 1980s
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150 Years of Levi’s 501
Image Credit: Courtesy of Levi Strauss & Co. Archives Levi’s Workwear by Billy Reid 501 jeans from 2010
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150 Years of Levi’s 501
Image Credit: Courtesy of Levi Strauss & Co. Archives In the 1940s, teenager Barbara Hunter was camping in the desert with friends. While exploring the Calico Mine, she scrambled through a small opening and discovered a pile of jeans. She picked out the best looking pair, took them home, mended them and wore them to school. One day while doing laundry she read the print on the pocket bag…”For over 17 years”… and realized her jeans were from the 1890s. She gave them to Levi’s and they gave her two new pairs.
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150 Years of Levi’s 501
Image Credit: Courtesy of Levi Strauss & Co. Archives Calico Mine waist overalls circa 1890
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150 Years of Levi’s 501
Image Credit: Courtesy of Levi Strauss & Co. Archives LS&Co. announced the Levi’s Denim Art Contest in 1973, inviting consumers to decaroate their jeans and send in slides of their work.
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150 Years of Levi’s 501
Image Credit: Courtesy of Levi Strauss & Co. Archives One of the winning pieces from the Levi’s Denim Art Contest in 1973. The jean depicts the personalities of the Watergate hearings.
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150 Years of Levi’s 501
Image Credit: Courtesy of Levi Strauss & Co. Archives Over two million people gathered at the Berlin Wall in 1989 and began tearing it down. As an expression of their newfound freedom, many wore blue jeans.
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150 Years of Levi’s 501
Image Credit: Courtesy of Levi Strauss & Co. Archives A Soviet themed advertisment campaign in a Stockholm, Sweden subway from the 1980s
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150 Years of Levi’s 501
Image Credit: Courtesy of Levi Strauss & Co. Archives Levi’s poster from the 1998 Gay Games in Amsterdam
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150 Years of Levi’s 501
Image Credit: Courtesy of Levi Strauss & Co. Archives Lady Levi’s launched in 1934, tailored to “fit and look neat and trim on the feminine figure.”
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150 Years of Levi’s 501
Image Credit: Courtesy of Levi Strauss & Co. Archives Identical twins Priscilla and Patricia Emery model Lady Levi’s Lot 701 jeans in Paris in 1947
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150 Years of Levi’s 501
Image Credit: Courtesy of Levi Strauss & Co. Archives 1981 campaign introducing a 501 made for women
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150 Years of Levi’s 501
Image Credit: Courtesy of Levi Strauss & Co. Archives Jeans owned by musician Lauryn Hill from 1999
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150 Years of Levi’s 501
Image Credit: Courtesy of Levi Strauss & Co. Archives 501s owned by rocker Patti Smith
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150 Years of Levi’s 501
Image Credit: Courtesy of Levi Strauss & Co. Archives Jean from 1936 with “Levi’s” in all capital letters
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150 Years of Levi’s 501
Image Credit: Courtesy of Levi Strauss & Co. Archives 1980s jeans with a “little e”
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150 Years of Levi’s 501
Image Credit: Courtesy of Levi Strauss & Co. Archives 501s owned by Apple founder Steve Jobs