Reformation Spring 2021 Footwear
Known chiefly for its romantic, pattern-heavy frocks and California cool casual wear, the 12-year-old brand is now planting a stake firmly in the footwear game after a short-lived introductory line in 2019.
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Image Credit: Reformation -
Marcella Sandal
Image Credit: Reformation On Monday, Ref launched its second footwear collection, made up of 18 summer-ready styles designed for weekend wearing.
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Adut Heeled Sandal
Image Credit: Reformation Footwear has long been the No. 1 most requested—and often, most searched—category on Reformation.com.
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Dana Thong Sandal
Image Credit: Reformation “We have a lot of thong sandals in our assortment, with the resurgence of the ‘90s,” Melville said.
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Carine Strappy Sandal
Image Credit: Reformation “Currently, the sustainable shoe market is mostly a sneaker dominated space, and there are virtually no sustainable, fashion-forward shoes out there,” opined Joni Pangsaeng, Reformation’s footwear design and merchandising director.
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Gigi High Heeled Sandal
Image Credit: Reformation According to Pangsaeng, Reformation sought to create an assortment that would complement the brand’s apparel.
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Serina Sandal in Chocolate Zebra
Image Credit: Reformation “We’ve definitely seen [the thong] trend coming, and we’re offering it in a variety of ways,” Melville said, from flat styles and heeled or platform versions with ankle ties.
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Zayne Platform Thong in Black
Image Credit: Reformation The company will begin releasing frequent drops of new product in June, she added, underscoring the brand’s commitment to footwear as a part of its overall assortment.
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Amelia Thong Sandal in Mineral
Image Credit: Reformation “I really believe that there is an opportunity, and a white space in the market for fashionable sustainable footwear,” she said. We’re working on a whole pipeline of product.”
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Katrina Sandal in Parmesan and Snake
Image Credit: Reformation “Our new collection allows our customers to both be sustainable and look cute, without sacrificing one for the other,” Pangsaeng said.
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Mandy Sandal in White Snake
Image Credit: Reformation “Now that the world is opening back up and customers are getting vaccinated, they’re going to need shoes for the first time in a long time,” Melville said.
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Shereen Sandal in Olympia
Image Credit: Reformation “And then on the like more soft side of things, we have this offering of printed linen,” she added, pointing to a number of slide sandals with ruched uppers, as well as strappy styles made with printed fabrications.
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Shereen Sandal in Parmesan
Image Credit: Reformation These are very much the core of Ref’s DNA, when it comes to the attitude,” she said.
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Sabrina Heel in Oatmeal
Image Credit: Reformation A crisp linen that appears on a handful of styles’ uppers comes from China, Melville said.
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Adut Sandal in White
The line also features high heeled, open-toe styles tailor-made for wedding season.
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Carine Sandal in Madeline Print
Image Credit: Reformation “We’re a brand that’s really known for print, so we wanted to make sure that we had print incorporated through footwear as well,” Melville said.
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Assunta Sandal in Pecan
Image Credit: Reformation “We’re seeing a huge, huge appetite or our apparel business right now so we know that the customer is ready to leave the house again,” Melville said.
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Agnes Loafer in Almond Croc
Image Credit: Reformation A platform loafer with a croc-embossed leather upper.
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Bria Mule in Black
Image Credit: Reformation According to Melville, the brand has worked diligently over the course of the past year in lockdown to secure an optimal roster of manufacturing and materials partners in Brazil, which is quickly becoming a hotbed for eco-conscious footwear production and innovation.
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Maja Flat in Tan Snake
Image Credit: Reformation A pointed toe snakeskin flat that could pull work-to-weekend duty.