The New Balance BB9000
The BB9000 shoes come in two colorways: white with royal and white with red. Additional colorways will launch later in 2021.
The BB9000 shoes come in two colorways: white with royal and white with red. Additional colorways will launch later in 2021.
The BB9000 is available for $140 on New Balance’s e-commerce site, as well as across Foot Locker’s family of brands, which includes Foot Locker, Kids Foot Locker, Champs Sports, Eastbay and Footaction.
In launching BB9000, New Balance envisioned creating a “retro-to-future” crossover designed to blend elements from the brand’s performance models with premium materials found in its top lifestyle shoes.
The original New Balance 480 and 550 models serve as the inspiration for the retro look and help tell the story of New Balance history in the basketball category.
The shoes’ midsole and outsole feature the same FuelCell technology of top New Balance performance basketball shoes such as the OMN1S, TWO WXY and the KAWHI, but the BB9000 is meant more as a lifestyle shoe than a basketball sneaker.
Wearers will find elements of classic New Balance branding pulled from the 1300 and 574 lifestyle silhouettes.
This mockup drawing highlights the attributes of the BB9000, such as the translucent vis-tech outsole, the internal FuelCell technology and the two-part “welted” cupsole visual.