Baby Phat x Puma
Baby Phat’s latest collection with Puma.
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Image Credit: Courtesy -
Baby Phat x Puma Campaign
Image Credit: Courtesy Y2K styling has hit the fashion scene with force, creating an opening for decades-old brands to reclaim the spotlight.
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Baby Phat x Puma Mayze Sneaker
Image Credit: Courtesy Baby Phat x Puma’s Mayze low-top sneaker features an all-white quilted leather upper, platform midsole, pink accents and pull tab, and co-branding on the tongue.
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Mayze Sneaker Side View
Image Credit: Courtesy The style is one of two footwear offerings.
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Baby Phat x Puma Mayze Sandal
Image Credit: Courtesy Meanwhile, the plush Mayze sandal features a hot pink faux fur upper, platform sole, zebra printed insole and criss-cross strap configuration.
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Mayze Sandal Side View
Image Credit: Courtesy The style retails for $75.
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Baby Phat x Puma Tee
Image Credit: Courtesy The line, awash in baby pink, white and shimmery gold accents, captures the spirit and aesthetic of the times.
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Baby Phat x Puma Detail
Image Credit: Courtesy Apparel offerings are co-branded with a mixed logo.
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Baby Phat x Puma Zip-Up Jacket
Image Credit: Courtesy The collection is brought to life through a campaign featuring founder and creative director Kimora Lee Simmons.
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Jacket Back Detail
Image Credit: Courtesy Branding features Baby Phat’s signature cat logo.
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Baby Phat x Puma White Tee
Image Credit: Courtesy The brands said that the effort draws upon the archetype of the year-2000 It girl, featuring classic silhouettes like cropped baby tees, bike shorts, bralettes, hoodies, sneakers and sandals adorned with Baby Phat and Puma branding, rhinestones and all-over prints.
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White Bike Short
Image Credit: Courtesy Bike shorts retail for $30.
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Baby Phat x Puma Bralette
Image Credit: Courtesy Now live, the collection retails for $25 to $110 and is available on Puma’s e-commerce site, as well as Foot Locker and Champs Sports retail stores and online channels.
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Baby Phat x Puma Pink Bike Short
Image Credit: Courtesy The brands are slated to continue the partnership with new Puma x Baby Phat styles launching later in 2022.
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Baby Phat x Puma Pink Bralette
Image Credit: Courtesy Following a period of dormancy, Baby Phat—a spinoff of Russell Simmons’ Phat Farm streetwear line— made a return to the mass market in late 2021.