AM4NYC
The AM4NYC is designed specifically for the challenges of running in New York City’s urban environment.
The pop-up experience brings consumers behind the scenes of the SPEEDFACTORY process and AM4NYC brand.
Consumers at the SPEEDFACTORY Lab Experience Brooklyn pop-up could get their feet scan to learn more about their ideal fit.
A Lab Experience visitor test runs the AM4NYC in an interactive experience.
The digitally mapped textile upper is bonded to the sole without using glue.
For this shoe, Adidas reimagined its classic torsion system, choosing to “float” it in the sole in an adhesive-free process.