• Charli Cohen x RSTLSS

    Image Credit: Kristen Tauer/WWD

    The Initiation: a Charli Cohen x RSTLSS experience for Metaverse Fashion Week, presented by Yahoo. These limited edition RSTLSS wearables were available to purchase for 111 Mana, or around $286 USD.

  • Tribute Brand Afterparty at the Metajuku Mall

    MVFW party
    Image Credit: WWD

    Attending a dance party hosted by Tribute Brand at the Metajuku mall. There was a live DJ set by ICYKOF, and every avatar in the arena couldn’t help but dance. (Literally — the dancing was automatic.)

  • Giuseppe-Zanottis-IRL-Cobra-sneakers-MVFW

    Giuseppe Zanotti’s IRL version of the Cobra sneakers. The NFT version is for sale in Decentraland’s marketplace.

  • Giuseppe-Zanottis-NFT-Cobra-sneakers-MVFW.

    Giuseppe Zanotti’s NFT Cobra sneakers on Decentraland’s marketplace

  • DKNY-at-MVFW-1

    DKNY’s virtual storefront at Decentraland for MVFW 2022.

  • DKNY-at-MVFW-2

    Image Credit: Courtesy image

    DKNY’s store at Threedium Plaza offers three wearables from its Spring 2022 collection.

  • DKNY-at-MVFW-3

    From DKNY, a men’s black trench from Spring 2022 that was updated with neon trim and a painted logo.

  • DKNY-at-MVFW-4

    DKNY’s limited-edition hoodie listing in Decentraland’s marketplace

  • DKNY-at-MVFW-5

    DKNY’s limited edition hoodie, as seen in this virtual try-on by the author’s avatar.

  • Charles-Keith-at-MVFW-1

    Exterior of Charles & Keith’s Decentraland store

  • Charles-Keith-at-MVFW-2

    Interior shot of Charles & Keith’s Decentraland store

  • Perry-Ellis-at-MVFW-1

    Perry Ellis America in Rarible Street

  • Perry-Ellis-at-MVFW-2

    Perry Ellis America offers an assortment of wearables that visitors can pick up for free and immediately use to dress their avatars.
    Image Credit: Courtesy image

    Perry Ellis America offers an assortment of wearables that visitors can pick up for free and immediately use to dress their avatars.

  • Perry-Ellis-at-MVFW-3

    Perry Ellis America’s wearables are on offer for free to visitors.

  • Fred-Segal-Artcade-at-MVFW-1

    Fred Segal’s Artcade location on Rarible Street.

  • Fred-Segal-Artcade-at-MVFW-2

    Artcade by Fred Segal features the Syzygy collection by Atari Hotels.

  • Fred-Segal-Artcade-at-MVFW-3

    The display of wearables for purchase at Artcade by Fred Segal

  • The Etro “Liquid Paisley” fashion show at Metaverse Fashion Week.

    The Etro "Liquid Paisley" fashion show at Metaverse Fashion Week.
    Image Credit: Martino Carrera/WWD

    The Etro “Liquid Paisley” fashion show at Metaverse Fashion Week.

  • The Etro “Liquid Paisley” fashion show at Metaverse Fashion Week.

    The Etro "Liquid Paisley" fashion show at Metaverse Fashion Week.
    Image Credit: Martino Carrera/WWD

    The Etro “Liquid Paisley” fashion show at Metaverse Fashion Week.

  • The Etro “Liquid Paisley” fashion show at Metaverse Fashion Week.

    The Etro "Liquid Paisley" fashion show at Metaverse Fashion Week.
    Image Credit: Martino Carrera/WWD

    The Etro “Liquid Paisley” fashion show at Metaverse Fashion Week.

  • The Etro “Liquid Paisley” fashion show at Metaverse Fashion Week.

    The Etro "Liquid Paisley" fashion show at Metaverse Fashion Week.
    Image Credit: Martino Carrera/WWD

    The Etro “Liquid Paisley” fashion show at Metaverse Fashion Week.

  • The Etro “Liquid Paisley” fashion show at Metaverse Fashion Week.

    Etro at Metaverse Fashion Week.
    Image Credit: Courtesy of Etro

    The Etro “Liquid Paisley” fashion show at Metaverse Fashion Week.

  • The Etro “Liquid Paisley” fashion show at Metaverse Fashion Week.

    Etro fashion show at Metaverse Fashion Week.
    Image Credit: Courtesy of Etro

    The Etro “Liquid Paisley” fashion show at Metaverse Fashion Week.

  • The Etro “Liquid Paisley” fashion show at Metaverse Fashion Week.

    Etro fashion show at Metaverse Fashion Week.
    Image Credit: Courtesy of Etro

    The Etro “Liquid Paisley” fashion show at Metaverse Fashion Week.

  • The Etro “Liquid Paisley” fashion show at Metaverse Fashion Week.

    Etro fashion show at Metaverse Fashion Week.
    Image Credit: Courtesy of Etro

    The Etro “Liquid Paisley” fashion show at Metaverse Fashion Week.

  • The Etro pop-up shop in Decentraland for Metaverse Fashion Week.

    The Etro pop-up shop in Decentraland for Metaverse Fashion Week.
    Image Credit: Courtesy of Etro

    The Etro pop-up shop in Decentraland for Metaverse Fashion Week.

  • The Etro pop-up shop in Decentraland for Metaverse Fashion Week.

    The Etro pop-up shop in Decentraland for Metaverse Fashion Week.
    Image Credit: Courtesy of Etro

    The Etro pop-up shop in Decentraland for Metaverse Fashion Week.

  • An item from Philipp Plein’s NFT collection presented during Metaverse Fashion Week available for purchase on the Decentraland marketplace.

    Philipp Plein at Metaverse Fashion Week
    Image Credit: Martino Carrera/WWD

    An item from Philipp Plein’s NFT collection presented during Metaverse Fashion Week available for purchase on the Decentraland marketplace.

  • An item from Philipp Plein’s NFT collection presented during Metaverse Fashion Week available for purchase on the Decentraland marketplace.

    Philipp Plein at Metaverse Fashion Week
    Image Credit: Martino Carrera/WWD

    The almost sold-out item from Philipp Plein’s NFT collection presented during Metaverse Fashion Week and available for purchase on the Decentraland marketplace.

  • Philipp Plein’s NFT collection presented during Metaverse Fashion Week available for purchase on the Decentraland marketplace.

    Philipp Plein's NFT collection presented during Metaverse Fashion Week available for purchase on the Decentraland marketplace.
    Image Credit: Martino Carrera/WWD

    Philipp Plein’s NFT collection presented during Metaverse Fashion Week available for purchase on the Decentraland marketplace.

  • Inside Philipp Plein’s M.o.N.A., or Museum of NFT Art venue in Decentraland.

    Inside Philipp Plein's M.o.N.A., or Museum of NFT Art venue in Decentraland.
    Image Credit: Martino Carrera/WWD

    Inside Philipp Plein’s M.o.N.A., or Museum of NFT Art venue in Decentraland.

  • The Philipp Plein afterparty at Metaverse Fashion Week featuring a DJ set by Nervo

    Philipp Plein at Metaverse Fashion Week
    Image Credit: Martino Carrera/WWD

    The Philipp Plein afterparty at Metaverse Fashion Week featuring a DJ set by Nervo

  • The Philipp Plein show at Decentraland’s Metaverse Fashion Week.

    The Philipp Plein show at Decentraland's Metaverse Fashion Week.
    Image Credit: Martino Carrera/WWD

    The Philipp Plein show at Decentraland’s Metaverse Fashion Week.

  • The Philipp Plein show at Decentraland’s Metaverse Fashion Week.

    The Philipp Plein show at Decentraland's Metaverse Fashion Week.
    Image Credit: Martino Carrera/WWD

    The Philipp Plein show at Decentraland’s Metaverse Fashion Week.

  • The Philipp Plein show at Decentraland’s Metaverse Fashion Week.

    The Philipp Plein show at Decentraland's Metaverse Fashion Week.
    Image Credit: Martino Carrera/WWD

    The Philipp Plein show at Decentraland’s Metaverse Fashion Week.

  • The Philipp Plein show at Decentraland’s Metaverse Fashion Week.

    The Philipp Plein show at Decentraland's Metaverse Fashion Week.
    Image Credit: Martino Carrera/WWD

    The Philipp Plein show at Decentraland’s Metaverse Fashion Week.

  • Scenes from Decentraland’s Metaverse Fashion Week

    The Dolce & Gabbana show at Metaverse Fashion Week.
    Image Credit: Martino Carrera/WWD

    The Dolce & Gabbana show at Metaverse Fashion Week.

  • Scenes from Decentraland’s Metaverse Fashion Week

    The Dolce & Gabbana show at Metaverse Fashion Week.
    Image Credit: Martino Carrera/WWD

    The Dolce & Gabbana show at Metaverse Fashion Week.

  • Scenes from Decentraland’s Metaverse Fashion Week

    Avatar models at the Dolce & Gabbana show at Metaverse Fashion Week levitated rather than twirling.
    Image Credit: Martino Carrera/WWD

    Avatar models at the Dolce & Gabbana show at Metaverse Fashion Week levitated rather than twirling.

  • Scenes from Decentraland’s Metaverse Fashion Week

    The Dolce & Gabbana show at Metaverse Fashion Week.
    Image Credit: Martino Carrera/WWD

    The Dolce & Gabbana show at Metaverse Fashion Week.

  • Scenes from Decentraland’s Metaverse Fashion Week

    The Dolce & Gabbana show at Metaverse Fashion Week had cat-faced avatar models.
    Image Credit: Martino Carrera/WWD

    The Dolce & Gabbana show at Metaverse Fashion Week had cat-faced avatar models.

  • Scenes from Decentraland’s Metaverse Fashion Week

    The Dolce & Gabbana show at Metaverse Fashion Week feature giant lotus-like structures and vortexes on the ground from which cat-faced models emerged.
    Image Credit: Martino Carrera/WWD

    The Dolce & Gabbana show at Metaverse Fashion Week feature giant lotus-like structures and vortexes on the ground from which cat-faced models emerged.

  • Scenes from Decentraland’s Metaverse Fashion Week

    The Dolce & Gabbana show at Metaverse Fashion Week was held on a figure eight-shaped catwalk.
    Image Credit: Martino Carrera/WWD

    The Dolce & Gabbana show at Metaverse Fashion Week was held on a figure eight-shaped catwalk.

  • Scenes from Decentraland’s Metaverse Fashion Week

    Image Credit: WWD

    Eclectic style on display during a party at Meta Fashion House, featuring a live DJ set by @serenaelis.

  • Scenes from Decentraland’s Metaverse Fashion Week

    Image Credit: WWD

    Posing on the red carpet outside of Metaverse Fashion Week.

  • Scenes from Decentraland’s Metaverse Fashion Week

    Image Credit: WWD

    Inside the Metaverse Fashion Week runway arena.

  • Scenes from Decentraland’s Metaverse Fashion Week

    Image Credit: Courtesy Photo

    Anti war signs in Decentraland during Metaverse Fashion Week.

  • Scenes from Decentraland’s Metaverse Fashion Week

    Image Credit: Courtesy Photo

    Scenes from Decentraland’s Metaverse Fashion Week

  • Scenes from Decentraland’s Metaverse Fashion Week

    Image Credit: Courtesy Photo

    Scenes from Decentraland’s Metaverse Fashion Week

  • Scenes from Decentraland’s Metaverse Fashion Week

    Image Credit: Courtesy Photo

    Anti war signs in Decentraland during Metaverse Fashion Week.

  • Scenes from Decentraland’s Metaverse Fashion Week

    Tommy Hilfiger at MVFW 3
    Image Credit: Courtesy Photo

    More detail on Tommy Hilfiger’s “digital-physical twin” hoodies, a combination of NFT and real-world product. 

  • Scenes from Decentraland’s Metaverse Fashion Week

    Tommy Hilfiger at MVFW 2
    Image Credit: Courtesy Photo

    Tommy Hilfiger stocked digital apparel NFTs, which come with physical versions that ship to customers’ home addresses. Transactions via Ethereum were enabled by Boson Protocol, a specialist in what it calls “digital-physical twinning.” 

  • Scenes from Decentraland’s Metaverse Fashion Week

    Tommy Hilfiger at MVFW 1
    Image Credit: Courtesy Photo

    Tommy Hilfiger

  • Scenes from Decentraland’s Metaverse Fashion Week

    Nicholas Kirkwood x White Rabbit at MVFW 3
    Image Credit: Courtesy Photo

    Clicking through on Nicholas Kirkwood x White Rabbit NFTs showed more details on the sale. 

  • Scenes from Decentraland’s Metaverse Fashion Week

    Nicholas Kirkwood x White Rabbit at MVFW 2
    Image Credit: Courtesy Photo

    Nicholas Kirkwood’s virtual store offers a psychedelic backdrop for his White Rabbit shoe NFTs. 

  • Scenes from Decentraland’s Metaverse Fashion Week

    Luxury Street at MVFW
    Image Credit: Courtesy Photo

    A view of Luxury Street at MVFW.

  • Scenes from Decentraland’s Metaverse Fashion Week

    Hogan at MVFW 1
    Image Credit: Courtesy Photo

    Hogan NFTs that prove attendance ran out quickly, but the brand promises more will come in the future.

  • Scenes from Decentraland’s Metaverse Fashion Week

    Hogan at MVFW 1
    Image Credit: Courtesy Photo

    Hogan

  • Scenes from Decentraland’s Metaverse Fashion Week

    Garrett Leight at MVFW
    Image Credit: Courtesy Photo

    Garrett Leight

  • Scenes from Decentraland’s Metaverse Fashion Week

    Forever 21 at MVFW
    Image Credit: Courtesy Photo

    Forever 21 

  • Scenes from Decentraland’s Metaverse Fashion Week

    Estee-Lauder at MVFW 2
    Image Credit: Courtesy Photo

    Estee Lauder’s Advanced Night Repair virtual billboard at MVFW.

  • Scenes from Decentraland’s Metaverse Fashion Week

    Estee-Lauder at MVFW 1
    Image Credit: Courtesy Photo

    Estee Lauder’s activation eschews a retail storefront aesthetic to showcase its Advanced Night Repair product and NFTs amid a field of stars.

  • Scenes from Decentraland’s Metaverse Fashion Week

    Elie Saab at MVFW 1
    Image Credit: Courtesy Photo

    Elie Saab at MVFW.

  • Scenes from Decentraland’s Metaverse Fashion Week

    Dundas at MVFW 3
    Image Credit: Courtesy Photo

    Dundas’ media wall shows Decentraland’s ability to display photorealistic images and videos. 

  • Scenes from Decentraland’s Metaverse Fashion Week

    Dundas at MVFW 2
    Image Credit: Courtesy Photo

    Dundas promises more to come at its runway show. 

  • Scenes from Decentraland’s Metaverse Fashion Week

    Dundas - Nicholas Kirkwood at MVFW
    Image Credit: Courtesy Photo

    Dundas (left, background) and Nicholas Kirkwood (right, foreground) at MVFW.

  • Dolce-Gabbana-Decentraland-store-at-MVFW

    Image Credit: Courtesy photo

    D&G’s store, now populated after its runway show.

  • Scenes from Decentraland’s Metaverse Fashion Week

    Dolce _ Gabbana at MVFW 3 upper level
    Image Credit: Courtesy Photo

    An avatar stands on a pedestal at Dolce & Gabbana’s second floor.

  • Scenes from Decentraland’s Metaverse Fashion Week

    Dolce _ Gabbana at MVFW 2
    Image Credit: Courtesy Photo

    At Dolce & Gabbana Decentraland, visitors don’t walk up to the upper level. They teleport.

  • Scenes from Decentraland’s Metaverse Fashion Week

    Dolce & Gabbana at MVFW
    Image Credit: Courtesy Photo

    The ground floor at Dolce & Gabbana’s Decentraland location, pre-show.

  • Scenes from Decentraland’s Metaverse Fashion Week

    Decentraland Genesis Plaza - Events Board mvfw
    Image Credit: Courtesy Photo

    The Events Board at Genesis Plaza in Decentraland. All avatars initially land in this space. 

  • Scenes from Decentraland’s Metaverse Fashion Week

    Image Credit: Courtesy

    A look inside Plein Plaza. The designer is hosting a runway show and party to mark the debut of his space in Decentraland on March 24.

  • Scenes from Decentraland’s Metaverse Fashion Week

    Image Credit: Courtesy Photo
  • Scenes from Decentraland’s Metaverse Fashion Week

    Image Credit: Courtesy Photo

    Inside the Selfridges’ Decentraland venue.

  • Scenes from Decentraland’s Metaverse Fashion Week

    Image Credit: Courtesy image

    Selfridges’ Decentraland location features Paco Rabanne’s collaboration with Victor Vasarely in a museum-like setting.

  • Scenes from Decentraland’s Metaverse Fashion Week

    Image Credit: Courtesy image

    Selfridges’ Decentraland venue, which opened Wednesday, evokes its real-world Birmingham, England, location.

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