Nike choose to go with a jade effect for its Air Force 1 Ultra Low QS’s men’s shoe, 999 renminbi (around $146)

Loewe’s Year of the Rooster collection came in the form of a Barcelona bag in yellow with a daffodil print, a flower associated with good luck and springtime, 2,200 euros (around $2,362)

Dyson Supersonic kept it simple, releasing a special red edition of its hair dryer which comes in a gift box, 3,980 Hong Kong dollars (around $513).

Vans released this shoe which hints at a rooster comb as part of a wider Chinese New Year collection, 635 renminbi (around $93)

Armani’s Chinese New Year edition of the Le Sac 11 bag can be worn with the red Chinese charm or without for a more low-key everyday look, 25,000 Hong Kong dollars (around $3,222)

Following the customizable charms trend, H&M’s Pippi Pom Pom keychain, 79 Hong Kong dollars (around $10)

DJI created a bright and colorful take on its Phantom 4 drone, US$1,190.

It may be the year of the rooster but Judith Leiber instead created this Gold Fortune Turtle clutch. Turtles symbolize wisdom and long life in Chinese culture, $4,395

Delvaux took its signature handbag Brillant and gave it a coat of black and red, 50,200 Hong Kong dollars (around $6,471).

This white gold pendant from Nirav Modi is shaped like the number eight, which is a favored “lucky” number, 61,800 Hong Kong dollars (around $7,967)