The Best Fashion Ad Campaigns of Spring 2020: Rag & Bone

Rag & Bone’s spring ad campaign was photographed on both a city subway and bus by Stephen Shore. The imagery captures the authentic character of New York City. Ads feature such talent as James Turlington, Ajani Russell, India Graham, Pyper America, Dylan Penn, Faith Lynch, Sean Lyles, Paloma Elsesser, Olivia Cooke and Chloe Fineman. “Stephen in my opinion is one of the greatest photographers of all time, so working with him on this project was a true honor. Rag & Bone is about authenticity and timelessness and clothes that are rooted in individuality so we wanted to represent the collection set against the rawness of our home: New York City,” said Marcus Wainwright, founder and chief brand officer of Rag & Bone. The campaign will be released this month on the brand’s social channels, web site and in stores. — Lisa Lockwood

The Best Fashion Ad Campaigns of Spring 2020: Cinq à Sept

Cinq à Sept’s spring ad campaign was shot in the Hollywood Hills featuring model Hazel Graye. “The Hollywood Hills are an iconic representation of the 1970s and the perfect setting for our summer 2020 campaign. The energy of this Laurel Canyon home was felt immediately upon entering and brought the spirit of the decade to life,” said Jane Siskin, founder and chief executive officer of Cinq à Sept. Astrological-inspired embroideries, star jacquard and psychedelic paisley prints, and Daisy Chain prints are among the designs. The campaign, shot by the company’s in-house photographer, runs March through May on the brand’s e-commerce and social channels. — Lisa Lockwood

The Best Fashion Ad Campaigns of Spring 2020: Anne Klein

Anne Klein’s spring ad campaign, photographed by Zoey Grossman and featuring model Sam Rollinson, will break in March fashion magazines. “Our goal with the campaign is to capture the timeless style of Anne Klein,” said Mia Rothstein, senior vice president, Anne Klein brand management. “The inspiration is around attitude and energy drawn from historical Anne Klein campaigns which have featured confident, modern women.” The creative direction centers around a fully coordinated wardrobe, showcasing clothes that are versatile, polished and wearable. — Lisa Lockwood

Shopbop

Shopbop, the global online shopping site, has collaborated with director, artist and photographer Quentin Jones for the company’s spring campaign, dubbed Spring Starts Now. Featuring model Chiara Scelsi and shot at Mexico’s Luis Barragan-designed Cuadra San Cristobal, the ads spotlight spring’s key trends. “We started with the idea of immersive fresh color and pattern running through the campaign to represent the spring season,” said Alexandra St.-Armour, Shopbop’s creative director. “A theme of repetition and kaleidoscopic vision was woven throughout, creating a dreamlike and mesmerizing experience, which complements the vibrant fashion styling and trends included.” The campaign will span all digital channels, including e-mail, social media and Shopbop’s homepage. A custom Instagram filter, using Jones’ visual treatment, as well as TikTok will also featured. — Lisa Lockwood

The Best Fashion Ad Campaigns of Spring 2020: Burberry

Burberry’s spring 2020 ads bring together the different house codes Riccardo Tisci has been working towards establishing ever since taking the house’s creative helms in 2018: Some more ecentric elements that came in the form of loud logos, bucket hats and sexy corsets, mixed in with classic tailroing, the house’s famous trench coats and silk separates. “I have been working for a few seasons to define a new identity and visual language for this house. This campaign feels like the beginning and I wanted to celebrate the men and women who represent Burberry – some who have been a long-standing part of my career and others who have started this Burberry journey with me,” said Tisci, who tapped the likes of Gigi and Bella Hadid, Kendall Jenner, Benji Arvay, He Cong and Freja Beha Erichsen for the campaign. 

The Best Fashion Ad Campaigns of Spring 2020: DKNY

Suki Waterhouse is stripping down into her DKNY lingerie. The British model, actress and singer is the face of DKNY’s 2020 spring intimates campaign entitled, “Underneath My DKNY.” “Suki embodies the DKNY muse with her understated glamour, face-paced lifestyle and daring attitude,” according to a company spokesperson. “She combines style and substance, power and seduction, bringing to life the first layer of concept of our intimates line to build something real and personal.” The campaign, which was shot in Waterhouse’s Los Angeles home by photographer Sofia Malamute and styled by Mariel Haenn, launches on the company’s web site and related social media accounts on Feb. 4. Digital advertising will launch in April. — Kellie Ell

The Best Fashion Ad Campaigns of Spring 2020: Theory

For spring, Theory is launching an ad campaign that emphasizes the company’s innovative textiles, photographed by Zoe Ghertner and styled by Ludivine Poiblanc in Los Angeles. The campaign features such models as Saffron Vadher, Jane Moseley, Malick Bodian, Suvi Koponen, Leon Dame, Natalia Montero and Aaron Shandel. Ads break Monday in digital, social, print and outdoor, including billboards, kiosks, subways and wild postings. According to Siddhartha Shukla, chief brand officer of Theory, “This spring marks the introduction of ‘Theory for Good,’ our platform for social and environmental responsibility and a hub for the innovation in textile research and sourcing that is at the heart of the brand. The spring image campaign was conceived as a powerful visual testament to ‘Theory for Good’ — in its celebration of Good Wool, Good Cotton and Good Linen — and as a canvas for the fashion we believe belongs to this cultural moment, in which individuals seek products that have integrity and endurance in equal measure to style.” — Lisa Lockwood

The Best Fashion Ad Campaigns of Spring 2020: Diesel

Diesel is going back to its origins by celebrating the energy of denim with its spring 2020 ad campaign dubbed “For Successful Living” lensed by photographer Kourtney Roy. Models are floating and flying off the ground against urban backdrops, wearing a contemporary reinterpretation of Diesel classic items like trucker jacket and straight-cut jeans. The images are accompanied by a short video directed by François Rousselet, showing a superhero actor who finds his powers outside the set, when he changes his costume into a Diesel denim outfit. With a direct message, owner Renzo Rosso said everyone can challenge conventions and clichés and become a superhero just being themselves as “living successfully means making your own way the successful way.” — Noemi Di Natale

The Best Fashion Ad Campaigns of Spring 2020: Represent

For its summer campaign, British brand Represent took music scions Lennon Gallagher and Kailand Morris, the sons of Liam Gallagher and Stevie Wonder, respectively, to the legendary Rockfield Recording Studio in Wales for a fashion jam session. In the images, shot by Jordan Green, they appear alongside model Ed Krause in patchwork flannel shirts, tight-fitting cargo pants and print T-shirts designed by creative directors Michael and George Heaton. The campaign, styled by the designers, with hair by Charles Grey and makeup by Doey Drummond, is released on Jan. 31 on the brand’s web site. This will be followed by a fly poster campaign in East London. — Lily Templeton
 

The Best Fashion Ad Campaigns of Spring 2020: Chloé

Chloé has reunited with historic contributor David Sims for its spring 2020 campaign, titled “Handle With Grace,” marking the first time he has shot ads for the French fashion house since Natacha Ramsay-Levi took over as creative director in 2017.

The images, art directed by Ezra Petronio and styled by Camille Bidault-Waddington, feature models Felice Noordhoff, Mona Tougaard and Rebecca Longendyke in group pictures in color and individual portraits in black-and-white. Hair is by Duffy and makeup by Lucia Pieroni.

Ramsay-Levi said the focus on each woman marked a departure from the storytelling approach of recent seasons. “The approach is more spare. Fashion has fed a lot off storytelling in recent years, but it also has the effect of producing clothes with quite a short lifespan,” she noted.

The campaign breaks on Chloé’s platforms on Jan. 21. – Joelle Diderich

The Best Fashion Ad Campaigns of Spring 2020: Nordstrom

Nordstrom’s fashion campaign this spring was produced in collaboration with photographer Renell Medrano, whose point of view offers a fresh take on favorite looks of the season. Styled by Zara Mirkin with set designer Lauren Nikrooz, the campaign features looks from such companies as Area, Cecilie Bahnsen, Chanel, Dries Van Noten, Ganni, Gucci, Oscar de la Renta and Saint Laurent, among others. The campaign includes models such as Eniola Abioro, Hiandra Martinez, Zo‘ Thaets and Lineisy Montero. “This season we wanted to inspire our customers with some of our favorite brands and looks we’re excited about. We’re thrilled to be working with photographer Renell Medrano for the first time whose photography portrays a natural and optimistic spirit of connection between people,” said Olivia Kim, vice president of creative projects for Nordstrom. Nordstrom is running ads in national print, digital and out of home in New York City, beginning with the launch on Feb. 3. – Lisa Lockwood

The Best Fashion Ad Campaigns of Spring 2020: Ports 1961

Ports 1961 has tapped Steven Meisel for its spring campaign which features models Kaia Gerber, Abby Champion and Mona Tougaard. The campaign is a reinterpretation of a magazine cover that signals the brand’s new vision under its new creative team including artistic directors Karl Templer and Fabien Baron. In the campaign, the models are sporting new season items such as silk printed shirts, a colorblock top and the brand’s newly introduced handbag.

The Best Fashion Ad Campaigns of Spring 2020: Louis Vuitton

Virgil Abloh has tapped Viviane Sassen to shoot the Louis Vuitton men’s spring campaign. Lensed in the Moroccan cities of Tangier and Chefchaouen, famous for its blue-washed houses, it is the first in a series of five campaigns intended to portray man’s positive footprint on the planet, the brand said. The subsequent four campaigns for future men’s collections will be captured on every continent, with the choice of photographers yet to be defined, it added. “Honing the travel-centric core of the house, the campaigns illustrate and celebrate the formative acts and feelings shared by male youth around the globe, irrespective of culture and creed,” Vuitton said in a statement. Sassen’s images, featuring a diverse cast comprised of models and talent scouted locally in Morocco, feature the flowers that were the main theme of Abloh’s spring collection. The campaign, art directed by Lina Kutsovskaya and styled by Christine Centenera, broke on Jan. 10 in Japan’s Popeye magazine. — Joelle Diderich

The Best Fashion Ad Campaigns of Spring 2020: Michael Kors Collection

For spring, the Michael Kors Collection ad campaign was photographed by Inez van Lamsweerde and Vinoodh Matadin. Shot on the grounds of a Beverly Hills estate, the campaign features models Ugbad Abdi and Rianne Van Rompaey.

“My spring collection is a celebration of the best of American style,” said Michael Kors. “The Collection campaign focuses on a mix of ease and glamour that is inherently American, and the layers of sophistication, irreverence and romance found in the images complement that juxtaposition.” Crisply tailored separates and soft romantic dresses are featured.

The global campaign breaks this month, with print ads running in spring issues worldwide. The images will also appear in digital outlets, as well as social media platforms and traditional outdoor media placement. — Lisa Lockwood

The Best Fashion Ad Campaigns of Spring 2020: Louis Vuitton

Louis Vuitton has teamed again with Collier Schorr for its spring campaign. The photographer shot actresses Emma Stone and Zhong Chuxi and a cast of models at London’s Park Lane Hotel. They are captured in the Belle Époque outfits designed by creative director Nicolas Ghesquière, toting signature handbags such as the new Vanity in Monogram and the latest versions of the Dauphine. The campaign is due to break in the February issues of international magazines, accompanied by a series of short digital films, to be posted on Louis Vuitton platforms in February, set to a track by transgender singer Sophie, who appeared on a giant video screen during the brand’s spring runway show. — Joelle Diderich

The Best Fashion Ad Campaigns of Spring 2020: Saint Laurent With Rami Malek

“Bohemian Rhapsody” star Rami Malek is the new face of Saint Laurent’s spring 2020 men’s campaign. Shot by David Sims and art directed by Saint Laurent creative director Antony Vaccarello, the images feature the American actor, also known for his role in hit television series “Mr. Robot,” both in black-and-white and in color. In some of the shots, Malek is seen sporting a military jacket not unlike the ones favored by Freddie Mercury for his on-stage appearances, a role that earned Malek the Oscar for Best Actor in 2019. – Fleur Burlet

The Best Fashion Ad Campaigns of Spring 2020: Dior

Dior creative director Maria Grazia Chiuri has teamed with photographer Brigitte Niedermair for their third advertising campaign, showcasing her nature-themed spring collection inspired by Catherine Dior, the founding couturier’s sister. Models Selena Forrest and Ruth Bell pose against a gray wall embossed with wild flowers, dressed in classics like the Bar suit in a beige-and-black houndstooth check, alongside denim and evening looks in tie-dye prints. Straw bucket hats and new versions of the Lady Dior and Saddle bags also feature prominently in the images. Chiuri said she had found in Niedermair the perfect partner to communicate her design aesthetic. “I really love her,” she said. “She gives me a voice. She translates into pictures my vision of fashion.” The images were styled by Isabelle Kontoure, with hair by Olivier Schawalder and makeup by Peter Philips. – Joelle Diderich

The Best Fashion Ad Campaigns of Spring 2020: DKNY

Halsey will once again appear in DKNYs campaign. Photographed by Zoey Grossman and styled by Zoe Costello, the spring campaign uses the New York City subway as a backdrop. Multimedia artist and model David Alexander Flinn is also featured in the ads. Videography was done by Nathalie Canguilhem. The dream-like hues of the campaign pay homage to New York City’s drive to dream big and change the world. Ads, including video, break globally today and will appear on paid social platforms and outdoor media in key global markets, including New York, Los Angeles, Miami, Chicago, London, Milan, Berlin, Frankfurt, Madrid, Barcelona, Dubai and Mexico City through April. — Lisa Lockwood

The Best Fashion Ad Campaigns of Spring 2020: AG

Photographed by We Are The Rhoads, AG’s spring campaign features five creators from various industries each asked what “community” means to them – in an overarching theme of coming together. The creators include model and filmmaker Adesuwa Aighewi, illustrator and model Langley Fox, photographer and designer Ana Kras, model and actor Tony Thornburg, and singer-songwriter Brandon Banks. Focused on the idea of “Society in Uniform,” the clothes incorporate reimagined elements of military, workwear and vintage items with an underlying message of unity and youth.

The Best Fashion Ad Campaigns of Spring 2020: Michael Kors

The Michael Michael Kors spring campaign and Michael Kors Men’s were photographed by Mikael Jansson and star Bella Hadid, Hiandra Martinez and Austin Augie. Ads underscore the brand’s jet-set roots and bring to life the modern traveler. The models were photographed in Terminal 4 at John F. Kennedy International Airport in New York, ready to embark on their next adventures. “The airport is where all adventures begin,” said Michael Kors. “We wanted to take an experience that can feel mundane and infuse it with style and energy and the excitement that comes with traveling somewhere new.” For Michael Michael Kors, the looks featured include denim and chambray paired with feminine floral prints and sporty accents.

The campaign also spotlights statement sunglasses, utilitarian boots and luxe handbags, including Carmen, its new bag for spring. Print ads will run in spring issues worldwide. Images will also appear in digital outlets, on social media platforms and traditional outdoor media placement. — Lisa Lockwood