The Best Holiday Campaigns of 2019 [PHOTOS]

Theory holiday 2019 campaign

Image Credit: Annemarieke van Drimmelen

Photographed in Greenpoint, Brooklyn, by Annemarieke van Drimmelen and styled by Ludivine Poiblanc, Theory’s holiday campaign is centered around a theme of coming together. Featuring both men’s and women’s product, the images celebrate love and community, in addition to highlighting the holiday as a time to reflect and embrace differences. Key product categories include essential cashmeres, covetable richly textured coats, statement sweaters and party dressing — where refinement meets versatility in coordinating satin separates. — ANDREW SHANG
The Best Holiday Campaigns of 2019

Image Credit: Courtesy Photo

Liam Payne is not shy about his body. ThatÕs evident in the images he stars in for Hugo Boss and its bodywear collection. The former One Direction singer, who inked a deal in the spring to become the first brand ambassador for the companyÕs younger-skewed Hugo collection, strips down in images photographed by Mert Alas and Marcus Piggott inside an apartment in Berlin. HeÕs showcased with model Stella Maxwell in the photos, which are intended to tell the story of a young couple who have managed to escape a group of paparazzi. ÒI feel lucky that as the face of Hugo, I get to front iconic campaigns such as this,Ó Payne said. ÒItÕs been an amazing experience to work with such an incredibly talented group of people.Ó The campaign, which will roll out globally for the holiday season, is the first in a series that the U.K. singer will front over the next two years. Ñ Jean E. Palmieri
The Best Holiday Campaigns of 2019

Image Credit: Courtesy Photo

Coach has tapped Juergen Teller to photograph the holiday campaign for the brand. The images feature a diverse cast that includes actress Yara Shahidi, model Kate Moss, rapper Megan Thee Stallion in her first fashion campaign, as well as Spike and Tonya Lee as they gather for a party at a New York brownstone. The campaign also serves to introduce Coach’s Horse and Carriage collection. Moss is photographed wearing pieces from the collection that features accessories and ready-to-wear sporting the brand’s horse and carriage logo that was first introduced in the Fifties. Called “Wonder for All,” the campaign also features a series of short films written and directed by Bunny Kinney. The campaign will be featured globally in a variety of channels including Japan, where customers will be able to play a limited-edition Rexy holiday video game where its mascot snowboards through animated Coach worlds as it tries to reach the holiday party. — Jean E. Palmieri
The Best Holiday Campaigns of 2019

Image Credit: Courtesy Photo

Michael Kors has brought its men’s and women’s holiday ad campaigns together under one theme this year. The campaign for the Michael Michael Kors women’s collection and the Michael Kors men’s line is intended to be reminiscent of a snow globe. Photographed by Cass Bird, the images feature Bella Hadid, Austin Augie and Salomon Diaz getting ready for the slopes in the brand’s Sea & Ski capsule, dancing at a holiday party with friends Adesuwa Aighewi, Abby Champion and Heejung Park, and traveling. The campaign will run in the winter issues of Vogue, Vanity Fair, Harper’s Bazaar, InStyle, Elle and GQ in the U.S., Europe and Asia. They will also be used in digital outlets, on social media platforms and outdoors. — Jean E. Palmieri
The Best Holiday Campaigns of 2019

Image Credit: Courtesy Photo

Ralph Lauren is celebrating family, inclusion and diversity in its holiday campaign. Titled ÒEvery Moment Is a Gift,Ó the campaign features five real families, including models Taylor Hill and Phillip Bread and their families; actor Matt Dallas with his husband and son; artist Damian Loeb and his model wife Zoya Loeb and their children. The participants are pictured enjoying the season dressed in their Ralph Lauren finery. The holiday campaign, which was photographed by the duo of Tim Hill and James Finnigan, will run through December in outdoor, print and social media globally. In a move to attract a younger audience, the brand is also partnering with Snapchat on an augmented reality experience through its interactive World Lens where users can try on eyewear styles or virtually enter the world of Ralph Lauren and purchase and unwrap gifts. Ñ Jean E. Palmieri
The Best Holiday Campaigns of 2019

Image Credit: Courtesy Image

Kate Spade New York’s holiday campaign will once again feature Sadie Sink, who has appeared in all Kate Spade New York campaigns this year. The ads were shot by Tim Walker, shooting his fourth campaign for the brand this year. Sink, who portrays Max in the Netflix series, “Stranger Things,” will next be seen in the upcoming Netflix film, “Eli.” “The Kate Spade New York holiday 2019 collection is filled with sophisticated sparkle,” said creative director Nicola Glass. “Eclectic textures worn top-to-toe in shades of one color…velvet, Lurex, silk and faux fur in purples, pinks, grays and greens, all topped with a sprinkling of pearls and pavé — and the occasional bow, too.” The campaign, which is digital only, breaks Nov. 4. — Lisa Lockwood

Theory holiday 2019 campaign

The Best Holiday Campaigns of 2019

The Best Holiday Campaigns of 2019

The Best Holiday Campaigns of 2019

The Best Holiday Campaigns of 2019

The Best Holiday Campaigns of 2019